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Yogev Ahuvia is a Senior Front End Engineer at Fundbox. Yogev is a UX expert and a code artist (see his CodePen profile) and he writes and speaks on blogs and events. You can find him on his Twitter account @kindofone or on his blog.
Infinite scroll promised to provide users with a better experience. However, the good is often accompanied by the bad and the ugly. Once we understand the strengths and weaknesses of infinite scrolling, we can begin to use it to empower our interfaces.
Human nature's framed perception demands an hierarchic interface; an interface that would make it easy for users to find their way around. Infinite scroll, sometimes leaves users feeling disoriented as they travel down the page that never ends.