Yury leads a team comprising UX and visual designers at one of the largest Russian Internet companies, Mail.Ru Group. His team works on communications, content-centric, and mobile products, as well as cross-portal user experiences. Both Yury and his team are doing a lot to grow their professional community in Russia.
Digital products are getting more and more complex. In this article, Yury Vetrov explains why we need to support more platforms, tweak usage scenarios for more user segments, and hypothesize more.
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In the first part of the case study about Mail.Ru Group product design unification, I described our first approach — a mobile web framework. Aside from creating a unified visual style and interaction principles for a dozen services, we’ve also transformed our design process from the classic “prototype → design mock-up → HTML → implementation” approach for every screen, to a modern and more efficient framework-based approach.
In this second part I’ll show how we have improved the same technology to embody larger versions of these products and made our “Bootstrap on steroids” more powerful. In the spring of 2012, our business unit acquired 11 content-based projects: Auto, Events Guide, Health, Horoscopes, Kids, Lady, Moto, News, Sports, TV, and Weather. Many of them are very successful in their market niche in Russia; however, they each have their own history, often with outsourced designs that led to inconsistencies.
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This article will discuss the transformation of our design process from the classic Prototype → Design Mockup → HTML → Implement approach for every screen to a modern and more efficient framework-based approach.
Read more…
