Relatively speaking, marketing is a fairly new practice (marketing in the sense of “public”, broad mass marketing, applied to products in the modern age — ed.), and one that has to evolve each day to keep up with consumerism and technology. As a designer, coming up with marketing ideas is orgasmic. Guerilla, sabotage and viral marketing are the work of genius, which is why we don’t see them very often. But you are probably thinking horrid thoughts about marketing practitioners right now, so let’s rethink for a second.
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You’ve met with the client, done the creative brief and gotten some kind of written agreement or contract. Work has been creative and progressing nicely. The joy and hope for life slowly return as the scent of money looms. So, with an overdose of sleeping pills no longer your retirement plan, you start to delete your suicide note and dispose of the envelopes containing instructions on terminating your accounts on Twitter, Facebook and LinkedIn.
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As a photographer and UX designer, I pay particular attention to the effectiveness of photography when I’m testing with users. Regardless of the context, users rarely fail to comment on or be influenced by photography when shopping online.
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When was the last time you made a decision? A big one. What was the outcome? Was it good, and how did you get to that outcome? Every day we all make plenty of decisions without a thought to how we structure them or the basis on which we make them. We simply make them. We’re lucky that we work in an industry in which erroneous decisions may have serious financial consequences but rarely, if ever, costs lives.
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Many things about our business make one glad to be creative; and there certainly are things that destroy the very soul and one’s will to carry on. Client interaction can either lead to strong relationships that last a lifetime or make you feel low and worthless. We look at our designs as our own children, and why not? We create our work from our mind and very being. We have an emotional attachment to our work. But we also need to earn a living from that creativity, and there lies the door to our problems and aggravation. The question arose on a blog about how to screen a client. Perhaps talking about it in terms of how to spot a sketchy client would be a bit much, but like any freelancer, I need to dump my anxieties on those who sign my paychecks. From corporate clients to the single-owner businesses, clients are our lifeblood… and they can be a cruel, cruel mistress. No wonder we drink.
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Hardly a day goes by without hearing a client horror story from one designer or another. Whether I hear about it in person, by email, over the phone or on Twitter, one thing seems clear: designers seem to like complaining about their clients almost as much as they enjoy taking their money.
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I’m not the best web designer or graphic designer out there and I don’t claim to be, but I do have experience in getting jobs in the industry. I’ve worked for all kinds of companies since graduating from high school. I’ve worked as a web designer, graphic designer, and also a front-end developer. In this article, I’d like to share with you some pointers that have helped me in my job interviews.
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If you are running a design agency, your job is very likely to combine business development, graphic design, technology and user experience design: a basketful of very different fields. When dealing with clients, one faces the challenge of clearly and effectively communicating the goals and results of the work done in these areas. In this post, we’ll provide you with some ideas on sharing information and knowledge with developers and clients — a couple of tips and tricks we’ve learned from our own experience.
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Being a web developer or designer is a great job. Working full-time doing the things you love and having the ability to work freelance on the side is a plus. But being a college student looking for placement, or fresh out of school and looking for your first full time job can be stressful. Not knowing exactly what to look for can cause some problems, and potentially even hamper your future in some cases working for others. So what do you look for when you are searching for a placement or your first full-time job?
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Whether you design and code websites all by yourself or run a small business with a pool of talent, you will always face the challenge of how much to work on a design and UI before passing the mock-ups on to the developer? Moreover, how much visual work needs to be done in order to effectively present a website to a client? In this article, we’ll talk about best practices for clear communication, which tools to use and how to manage resources on both small and large projects.
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