CategoryCase Studies

July 19, 2013 — Unlike other industries, the web design and development community are all about sharing knowledge and experience. We are very lucky to be part of such a great and useful learning environment, and it is up to us to embrace it — to embrace our learning experiences, and also to embrace our ability to share. Read more…

July 12, 2013 — Part two of our journey is all about marketing. Even the coolest app in the world is doomed to swiftly descend into the abyss of obscurity if no one knows about it, but it turns out that you don’t need a huge marketing budget to get into the top 10 in the App Store. Get out there and build something great! Read more…

July 4, 2013 — Jeremy Olson believes we learn much more from success than from failure, and that we have many shining lights in the app industry. By studying independent developers who have succeeded in the App Store again and again, he was able to learn the basic principles that he needed to succeed, and he hopes this article will help others do the same. Read more…

June 25, 2013 — In this article, Adham Dannaway will show you how to create your own portfolio website. A challenging but enjoyable experience that he learned a lot from his goal was to create a unique online presence that represents his personality and displays his design work in detail, while of course serving as a promotional medium to gain more exposure and business. let’s get started! Read more…

June 18, 2013 — In this article, Matt Gibson will explain, from his own experience of refreshing his agency website, why he and his team abandoned a separate mobile website and will review their process of creating a new responsive design. A responsive website means better content parity for users and a single website to maintain! Read more…

June 10, 2013 — In this article, Addy Osmani will discuss how to improve the paint performance of your websites and Web apps. Luckily, a lot of great tools out there can help with that. Be sure to measure paint performance on both desktop and mobile, and if all goes well, your users will end up with snappier, more silky-smooth experiences, regardless of the device they’re using. Read more…

March 28, 2013 — What happens if you have an existing site or app that was built for desktop without a responsive or mobile strategy in mind? What if you don’t have the resources, time, or budget to start over from scratch in the near term? Despite being a design shop, we at Fresh Tilled Soil found ourselves in this very position. This is how we addressed it. Read more…

June 13, 2012 — Emergency car shopping is no fun. This past month was the second time I had to shop for a car in a short timeframe without advance warning. Like most informed shoppers, I went online to get a feel for my options, armed with knowledge of what I was looking for: apart from safety, gas mileage and reliability, it had to comfortably seat six and not require me to take out a second mortgage. Read more…

April 5, 2012 — You’ve made your first app! Now what? Anyone in the app business knows that marketing an app is tough. And according to a recent article on TechCrunch, “Getting a mobile app noticed in the increasingly crowded mobile app market is more difficult than ever.” Some titles and concepts are truly unique. Angry Birds? Its title and screenshot alone were enough to catapult it to number one in Finland. Read more…

December 19, 2011 — In the Web world, hearing businesses and freelancers alike complain about low-budget projects is not too uncommon. Let’s say that a local coffee shop needs to update its Web presence and contacts you for a redesign. It also requires a blog so that it can announce new coffees, events and so on. Read more…