CategoryCommunication

March 19, 2013 — Every app tells a story. Deciding on the story for your app requires careful thought and creativity. Most stories have a lesson, and indeed most apps do, too. For any app developer, conveying an app’s story at launch is critical. And just as important as promoting the story of your app is developing a story around the app that promotes the app’s story and that differentiates the app from its competitors. To that end, what follows is a story about storytelling for a storybook app! Read more…

August 21, 2012 — Tone of voice isn’t what we say but how we say it. Robert Mills shares some cases and tips about how to find the right tone for your project or brand. Stand out from competitors and create a consistent user experience. Read more…

July 16, 2012 — Poor communication is a surefire way to damage any project or relationship, but when I dug deeper into this particular case, I realized that lack of communication was not the issue; the company provided regular updates on projects and milestones and so on. Rather, it was the words they used when giving those updates and answering questions. The problem was that the provider spoke “Web speak” and nothing else. Read more…

May 19, 2012 — Many dismiss copywriting as something that ad agency people do. Truthfully, all of us need to pay close attention to copywriting if we want to achieve our business objectives. Read more…

January 25, 2012 — We often hear companies, including Web agencies, boast about how they provide exceptional client service. But how do they define exceptional? Consider this scenario. You are hired to design and develop a new website for a retail client. The client loves the design, and the pages you develop use the latest in HTML5, CSS3 and responsive design, resulting in a website that works wonderfully across browsers and devices. Read more…

January 10, 2012 — Product pages for e-commerce websites are often rife with ambitious intentions: Recreate the brick-and-mortar shopping experience. Provide users with every last drop of product information. Build a brand persona. Establish a seamless checkout process. Read more…

December 24, 2011 — As an entrepreneur who has been on the client’s side of the design and development process, I’d like to discuss the thought process of the client, as well as some effective ways to interact with them. For example, why do they ask for Shakira music on the home page? And how do you respond to that. Read more…

November 17, 2011 — Have you read Where the Wild Things Are? The storybook has fluidity of content and design figured out. Read more…

October 13, 2011 — Dissonance occurs when something disrupts your consonance. Go through this post to know why you should use dissonance as a new way to design and write. Read more…

October 11, 2011 — Context is a critical component of effective messaging. Danny Iny brings us the 6 + 1 model that involves information that AIDA lacks. Ready to dive in? Read more…