Workshops work really well to get everyone onboard with how to produce content. By involving as many people and key stakeholders as possible in these workshops, you can really underline people’s responsibilities, where they fit into the workflow and make it clear this process won’t happen overnight. In this article, James Deer shares the approach he developed to run content-planning workshops. While you will need to adapt the format to your scenario, you should be able to apply most of the steps.
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Transformations are a powerful technique for separating content and presentation in Web applications. Yet, they transformations have failed to gain popularity through XSLT. For this reason, Web developers are liable to think that transformations “don’t apply to me,” even though they work with HTML. Thankfully, new transformation frameworks are on the horizon, that hold the promise of a revival. In this article, Ishan Anand will reintroduce transformations and explore their applications to mobile and responsive design.
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92,000 new articles are posted online every day. Companies are spending billions on content marketing to enhance credibility and build brand awareness. Google has always tried to reward great content with high rankings, but today, thanks to improvements in its algorithm, Google is better able to actually do it.
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In this article, Bryson Meunier would like to audit the US version of Disney Junior. He has chosen this website for three reasons: it’s not run by a client or a partner; it exhibits a lot of the SEO issues of many responsive websites; and his two and four year olds are huge fans of the brand and often use my smartphone or our family iPad to visit it. This audit of Disney’s beautiful but often frustrating website shows that mobile SEO doesn’t end once you’ve made a website responsive, and it gives Disney a framework to make its website more usable and findable on search engines.
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Simon Schmid has been fascinated by little things that make a big impact on the web, which is one of the reasons why he started blogging about these details. Some of the recurring topics early on were the strategies that creators use to expand the reach of their websites, the campaign page and launch and landing pages. In this post, you’ll learn what to look out for when creating your own small campaign.
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Creating great copy is pointless if it is visually uninspiring or unreadable. Likewise, if the content doesn’t deliver, then even the most attractive page won’t hold the reader’s attention. No matter how clearly laid out a design is or how elegant the infographics are, our number one visual tool for relaying information to the audience is well-written text.
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The flat interface style is the manifestation of a desire for greater authenticity in design. The Modern design movement curbed the ornamental excess of the 19th century, making design fit the age of mass production. Today, we’re seeing the same desire for authenticity manifest itself in the “flat” trend, which rejects skeuomorphism and excessive visuals for simpler, cleaner, content-focused design.
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Jeff Eaton works with media, publishing and enterprise clients. Those businesses produce so much content and manage so many publishing channels that keeping presentation and design-specific markup out of their content is an absolute requirement. Unfortunately, this doesn’t mean that editors and writers are content with rigid, predictable designs for the material they publish, and this is where many well-intentioned content models break down. In this article, Jeff will share five techniques he used on recent projects to solve these problems.
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The Web has always been a weird, borderless, flexible medium. In the last couple of years, we’ve started to realize that designing for this medium is fundamentally different from the design work we’ve done previously. People keep saying that the Web has changed. But has it really? Let’s take a look at all of the things that have actually changed.
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Content knowledge isn’t just about ditching lorem ipsum in a couple of comps. When you take the time to understand the content that already exists, not only will you be able to ensure that it’s supported in the new design, but you’ll actually make the entire design stronger because you’ll have realistic scenarios to design with and for. Today, we’re going to make existing content work for you, not against you.
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