CategoryContent

May 19, 2012 — Many dismiss copywriting as something that ad agency people do. Truthfully, all of us need to pay close attention to copywriting if we want to achieve our business objectives. Read more…

March 16, 2012 — Effective content marketing holds people’s attention. It gives you a distinctive brand, loyal fans and increased sales. You don’t need a big budget to succeed, which is why good content marketing is the single best way to beat bigger competitors online. Read more…

February 27, 2012 — Depending on who you follow and what you read, you may have noticed the concept of “responsive text” being discussed in design circles recently. It’s not what you might imagine — resizing and altering the typography to make it easier to read on a range of devices — but rather delivering varying amounts of content to devices based on screen size. Read more…

February 9, 2012 — Before the very first page of a book has been read, you’ve already analyzed it in countless ways without even noticing. The paper stock, the thickness of the binding, the aroma, the color of the type and even the texture of the cover; the very character of the book is being dissected by the hand and eye at every moment. Read more…

January 10, 2012 — Product pages for e-commerce websites are often rife with ambitious intentions: Recreate the brick-and-mortar shopping experience. Provide users with every last drop of product information. Build a brand persona. Establish a seamless checkout process. Read more…

November 17, 2011 — Have you read Where the Wild Things Are? The storybook has fluidity of content and design figured out. Read more…

October 24, 2011 — Jason Gross explores how to take everything we have learned in design about color theory, lines, shapes and visual movement and apply it to our content in a way that supports the conversion of a goal or delivery of a message. Read more…

October 13, 2011 — Dissonance occurs when something disrupts your consonance. Go through this post to know why you should use dissonance as a new way to design and write. Read more…

September 26, 2011 — Most of you know that responsive Web design could be improved by imparting a bigger role to content in determining how our websites respond. In this article, Ben Callahan shares practical explanations on how to do this. Read more…

September 22, 2011 — Useful resources, by Ben Callahan, related to the previously published article “Content Prototyping In Responsive Web Design”. Read more…