Well crafted content its as important as design and programming. In this article, Brad Shorr shares his twelve years of experience in producing Web content to avoid content errors in a Web development project.
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If there’s one boiled-down, oversimplified thing you need to grasp about content strategy, it is this: know your audience. In this article, Allie Gray shares her advice for newcomers.
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How do print design and digital/Web design get along? Mark Cossey explains why these two trades have to get together and make friends: the future of online content depends on it.
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What’s the true culprit that hinders teamwork in the Web industry? Rick Sloboda starts the article with this question, and says that communication is the key to reaching full collective capacities.
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Avoid SEO snake oil and get strategic about content to provide a quality experience to your users. In this article, Colleen Jones shares a concise introduction to content strategy focusing on three key topics: analysis, editorial, and architecture.
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Get familiar with the basics of journalism to publish high quality writing when you publish events, opinions, or even your Twitter updates. Improve your writing and see how this has a reflection on you and your brand.
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Building a beautiful design is a great experience. Seeing the design break apart when people start putting in real content, though, is painful. That’s why testing it as soon as possible with real information to see how it fares is so important. To this end, Web services provide us with a lot of information with which to fill our products. In recent years, this has been a specialist’s job, but the sheer amount of information available and the number of systems to consume it makes it easier and easier to use Web services, even for people with not much development experience.
The problem with APIs is that access to them varies in simplicity, from just having to load data from a URL all the way up to having to authenticate with the server and give all kinds of information about the application you want to build before getting your first chunk of information.
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Quality product descriptions can transform e-commerce conversion rates — it’s common to see increases of 30-100%. As well as converting more visitors, search traffic increases drastically when unique copy is written for each product. Most online retailers use manufacturers’ copy or rely solely on images to sell products.
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Intellectual property rights are often confusing and sometimes the topic of heated debates. There are those who question the worth of creative products and projects, claiming design and art are something anyone can do, regardless of training, experience, or any inherent ability. As creatives, a deterioration of intellectual property rights is a dangerous possibility. By going public with our work, we have no recourse to prevent others from using our designs, our photos, or our other artwork without paying us or even offering proper credit.
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Years ago, the online design community was a thriving conversationalist — of sorts — through the comment sections across the community. It was through leaving meaningful comments that the thought-provoking ideas presented and discussed in a post were examined by others whose perspective and experiences may have provided them with a slightly different take. The continued dissection and discussion of the topic expanded the dialog far beyond the initial post, challenging and redirecting ideas and allowing dialog to evolve; it showed a certain level of critical thinking from within the community.
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