2020 was anything but normal. The world has changed, and so has our role as designers. We never know what the future will bring, but ultimately we shape it, and we can contribute more positive change to the world than we often think we can. Consumers had their lives shaken up and many businesses experienced new challenges as well as opportunities thanks to the novel events of the year.
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The goal of e-commerce design is to create interfaces that won’t get in the way of the overall shopping experience. In this post, Suzanne Scacca is going to look at three key parts of a digital store and show you what you can do to design each to help customers more quickly and effortlessly get to the checkout stage.
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How can you convince your clients to make a faster (and easier) buy-in? Better serving citizens means improving a frustrating website experience — the primary way Californians access necessary services. With the help of a guided design exercise, Kelly Schummer explains how the Design Shopping workflow can help guide you throughout the design phases.
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In some instances, privacy policy, terms of use, and cookie consent pages do have to be ugly. But that doesn’t mean you can’t improve upon how easy they are to read or navigate (which visitors will definitely appreciate). Today, we’re going to look at four ways that web designers can contribute to getting more policy disclosure pages read and terms actually agreed to.
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Customer needs should be one of the primary considerations when designing a website or landing page. The era of customer-centric landing pages has dawned. And if your job involves being concerned with metrics like conversion, engagement, and bounce-rates, this is a post that you may want to sit straight up for. In this article, Travis Jamison explains why customer-centricity is so important and how you can apply it to almost every business decision that you make.
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The Scrabble GO, Instacart and YouTube mobile apps have recently undergone disruptive redesigns. Were they worth it in the end? Judging by their users’ reactions, the answer to that is “No”. But that doesn’t mean that redesigns or design tweaks are a bad idea after launch. In this article, Suzanne Scacca will take a look at the mistakes made and the lessons we can extract from them.
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Arguing that dark patterns are unethical is not enough on its own. We will also need to make the case to clients and colleagues that they are damaging to business. That’s what Paul Boag has also written in his new Smashing book, “Click”. In this post, he will put together a compelling argument you can present to stakeholders to help them understand why dark patterns are a bad idea. However, before we do that, let’s agree on a definition of dark patterns.
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A landing page is a standalone webpage created to support a specific marketing campaign or targeting a particular search term. They are where users “land” when they click a link in search results, email or an ad. In this article, Paul Boag will show you how to create a compelling landing page, which involves a combination of clear focus, persuasive copy, considered design and relentless testing. Without all four your page will fail.
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iPhone was built to be comfortably used for one-handed operation, allowing for a smoother thumb movement across the screen. 90% of the smartphones sold today have >5-inch displays. Bigger screen real estate presents newer challenges and opportunities for app makers and designers. In this article, Maitrik Kataria will show you how designing apps for one-handed usage can solve those challenges.
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Are you using sticky elements on your mobile website or PWA? If so, take a moment and ask yourself this question: Do you have anything in them besides your logo, hamburger menu or search bar? If that’s not the case, then it’s time to shake things up. Your mobile visitors are primed to take action. You just need to make it easy for them to do so — and sticky bars and elements are the perfect opportunity to do that. In this article, Suzanne Scacca is going to show you some creative uses for sticky elements in mobile design, so you can help more of your visitors to take action.
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