As digital and offline experiences got more intertwined, new interactive advertising formats emerged, with a promise to capture the most scarce and valuable marketing asset of all — people’s attention. The latest mobile trends show promise that publishers and advertisers are getting smarter about the user experience. Google is working to recapture lost attention with a crackdown on mobile pop-ups, and marketers are easing off of aggressive acquisition strategies to focus on retention. In this article, Anya Pratskevich will look at some of the biggest trends in mobile marketing.
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In this article, Steve Benjamins shows you what he discovered after asking the owners of several websites built with e-commerce software, if they’d recommend a particular software. Typically, they’d reply and I’d record their response in a spreadsheet (and personally thank them). Occasionally, I would even go on the phone to speak with them directly (although I quickly found out that this took too much time). Steve created a guide to help others find the e-commerce software that suits them best.
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In this article, Margarita Klubochkina will show you that Improving your billing form can make the user experience much more intuitive and, as a result, ensure user convenience and increase confidence in your product. It’s an important part of web applications which you can improve quickly and easily using simple features sush as suitable autocomplete and name attributes for autofilling, VanillaMasker to separate card digits, or Halter font for easy comparison.
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Every $92 the average company spends attracting customers, a meager $1 is spent converting them. Real conversion optimization is rooted deeply in psychology. In this article, John Stevens will analyze seven psychology studies that date as far back as 1961. Each experiment raises principles that will help you boost conversions on your website. Effective conversion optimization goes beyond simply changing a button’s color or making a few tweaks here and there. The trick is knowing the fundamental principles that make people act the way they do. Hopefully, the psychology studies reviewed in this article will provide you with some practical insight to boost your conversion rates.
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Today’s icon sets will come in handy forwWhatever project you may be working on. This exclusive icon pack was tirelessly crafted by the design team at Ecommerce Website Design, and come in various formats that can be used for personal as well as commercial purposes. It is licensed under under a Creative Commons Attribution 3.0 Unported license. You may modify the size, color or shape of the icons. No attribution is required, however, reselling of bundles or individual pictograms is not cool. Please provide credits to the creators and link to the article in which this freebie was released if you would like to spread the word in blog posts or anywhere else.
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Documentation easily gets misplaced, and we find ourselves hunting around for it. Even once we have our hands on it, locating the test details can be a challenge. Some gateways seem to love providing multiple PDF files, all mysteriously titled, with the test card details buried deep within one of them. Andy Carter has found himself working with a lot of different payment gateways over the years, from the more familiar ones like PayPal and Stripe to some lesser known ones. Here are the test card numbers for some of the major payment gateways and a few lesser known ones.
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Pagination is still the most popular way to load new items on a website. However, the usability test sessions found “Load more” buttons combined with lazy-loading to be a superior implementation, resulting in a more seamless user experience. In this article, Christian Holst will present Baymard Institute’s usability research findings for both “Load more” buttons, infinite scrolling and pagination, including for both mobile and desktop. He’ll see how search results need to be implemented differently from category navigation, along with several pitfalls with implementation and examples from leading e-commerce websites.
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So far, most of the responsive design thinking has revolved around covering the range of experiences from mobile to desktop. Yet little attention has been paid to the opportunities for expanding that range beyond the standard desktop screen, to create an experience optimized for modern large-scale displays. In this article, Christian Holst will explore how e-commerce designers could use responsive upscaling to craft a tailored experience for users with big screens. He’ll cover one core principle, along with 11 ideas for upscaling different parts of the e-commerce experience to deal with the various usability challenges observed during our e-commerce usability studies.
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Competition in the App Store is fierce, and if an indie app developer wants to get noticed, having an amazing product is no longer enough. As the number of mobile users grows, new apps pop up daily. To make yours a success, be strategic about how you design the “shop window” for your app — the app’s page. A/B testing and optimization of the icon, screenshots and video preview will give you a better chance of higher conversions, a higher volume of organic downloads and a better return on your investment in user acquisition.
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Given the importance of filtering, Christian Holst and the entire team at the Baymard Institute spent the nine months researching how users browse, filter and evaluate products in e-commerce product lists. At the core of this research was a large-scale usability study testing 19 leading e-commerce websites with real end users, following the think-aloud protocol. In this article Christian will take a closer look at some of the research findings related to the users’ filtering experience. He’ll walk through each of some filtering insights, showing you the usability test findings, examining the benchmark data and presenting best practice examples for creating a good e-commerce filtering experience.
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