CategoryGraphic Design

March 26, 2012 — When users land on your website, they typically read the content available. Then, the next thing that they will do is to try and familiarize themselves with your website. Most of the time this involves looking for navigation. Read more…

March 21, 2012 — It has been said that “we read best what we read most”. This quote was used as a type specimen in Emigre magazine in the late 1980’s by Zuzana Licko. It was written in defense of her typefaces, whose elemental shapes—designed with the strictures of the early HP laser printer in mind—challenged the commonly held notions of what made typefaces legible. Read more…

March 15, 2012 — Since Elliot Jay Stocks so poignantly told us to destroy the Web 2.0 look, we’ve witnessed a de-shinification of the Web, with fewer glass buttons, beveled edges, reflections, special-offer badges, vulgar gradients with vibrant colors and diagonal background patterns. The transformation has been welcomed with relief by all but the most hardened gloss-enthusiasts. Read more…

March 7, 2012 — Finally some good news from the media industry: digital subscriptions are growing. We see positive reports from newspapers like The New York Times and magazine publishers like Conde Nast: announcements about increases in their digital content sales and paywall members. Read more…

March 6, 2012 — As a Japanese person living in Europe, I’m sometimes asked: “Japanese is a difficult language, isn’t it?”. Those asking are often surprised when my answer is a simple: “No, actually, it’s not.”. Read more…

February 23, 2012 — Hick’s Law has always been a popular reference point for designers. You’ll find it cited in the endless lists of basic laws and principles that all designers should be familiar with. Given our assumed comfort level with this design cornerstone, I am surprised to see so many people getting it wrong. Read more…

December 6, 2011 — Ah, the love of a client. That is indeed what we all seek as professionals, is it not? If we lived in a utopia, then that’s all there would be. Openness. Honesty. Passion. Flowing in both directions, client to service provider and vice versa. We want our clients to be right behind us in our ideas and open to new ones. In order for this to happen, there has to be trust. Read more…

November 15, 2011 — There are many ways to skin a redesign (I think that’s how the saying goes). On a philosophical level, I agree with those who advocate for realigning, not redesigning, but these are mere words when you’re staring a design problem in the face with no idea where to start. Read more…

September 9, 2011 — Interaction design is a multi-faceted discipline that links static communications together to form an experience. In this article, Jeff Gothlef explains the basic principles of this discipline to understand and implement in your next project. Read more…

September 2, 2011 — The entire process of designing digital applications comes with many challenges and decisions. For the majority of projects, you will be designing in somewhat familiar territory. Read more…