Have you noticed that contact forms are disappearing? Have you also noticed that many websites are replacing their forms with chatbots? Whether you put a chatbot on your website or direct visitors to one hosted on Facebook Messenger, is that a better solution for capturing leads and other contact information than with a traditional form? In this article, Suzanne Scacca will explore what is happening to forms on the mobile web and why chatbots may or may not be a suitable replacement for them.
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Does the word “influencer” make you cringe? If you’re paying attention to the right ones (i.e. digital influencers), you’ll find that their websites actually have some very valuable lessons for web designers. In this article, Suzanne Scacca will show you some of the tricks they use to establish authority through design. This post is about giving your website the same kind of clout as a digital influencer — and using that perceived expert status to consistently maintain high levels of traffic, engagement and referrals.
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A lead capture page greatly differs from a traditional web page in a number of ways. Put that lead generating page on mobile and you’ll see those differences expand and even test the limits of what you thought was possible for mobile. In this article, Suzanne Scacca is going to look at some tips for utilizing those differences to improve how well your lead capture pages convert on mobile. She’ll also analyze a number of landing pages on mobile so you can see how the design criteria may change based on what you’re promoting and who you’re trying to promote it to.
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Has Generation Z been part of your discussions with web design clients? If not, then it’s time you factored it in. This next generation wasn’t caught between worlds the way many millennials were, which means they have a whole different set of expectations when it comes to the technology they interact with on a daily basis. As Gen Z gets older and their spending power becomes more obvious, your clients are going to need you to design their websites in a way that appeals to their specific demands. With this guide, Suzanne Scacca will show you how to do that.
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In this mobile-first world, there is no such thing as designing a website near-perfectly the first time around. While we know that more experiences with websites begin on mobile, converting those users continues to be problematic. The goal in mobile-first A/B testing is to inspire mobile visitors to keep moving through the experience. Even if the element you’ve chosen to test doesn’t directly lead to conversion, the improvements you make should eventually trickle down to that final step. Today, Suzanne Scacca will show you how with proper A/B testing for mobile-first experiences, you can change that outcome for your clients.
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Good performance is critical to delivering a good user experience, and iOS users often have high expectations of their apps. A slow and unresponsive app might make users give up on using your app or, worse, leave a bad rating. In this article, Axel Kee is going to look into five optimization tricks that will make your app feel more responsive.
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You’ve proven your expertise in designing mobile-first websites for clients. It might be time you made a move into designing mobile-first marketing campaigns for them as well. With this guide, Suzanne Scacca explains how to do just that. She will examine the key areas of marketing that stem from the websites you build. Then, zero in on the ways in which designers should adjust these marketing strategies for mobile-friendly and mobile-first audiences.
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A search bar isn’t some throwaway design element. When your app promises a speedy and convenient experience to its users, a search bar can cut down on the time they have to spend inside it. So, as you work on creating better experiences for your mobile app users, spend some time thinking about the design of your app’s search bar. Things like placement, hint text, and the way search results are displayed contribute to how users engage with search as well as your app as a whole.
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Give yourself a break in 2019. There’s no need to master new design techniques; most of what was on trend this year is going to stay on trend next year. Instead, think about ways in which you can clean up your clients’ mobile websites and set a better standard for mobile-first design going forward. In this article, Suzanne Scacca is going to talk about the mobile design elements we’ve held onto for a little too long and what you should do about them going forward.
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Ever since Pokémon Go brought augmented reality into consumers’ line of sight, marketers and developers have been looking for a way to hone AR’s power for their own purposes. If there ever was a time to jump on this game-changing bandwagon, it’s now. AR provides spatial and facial mapping technologies that will not only delight your users, but will improve the overall experience of interacting with your app’s brand. In this post Suzanne Scacca will provide you with examples of what’s being done in the AR space now and hopefully inspire your own efforts to bring this game-changing tech to your mobile app in the near future.
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