CategoryProduct Strategy

September 3, 2010 — The business of building websites is one of constant change, adaptation and strategy. The way designers and developers build websites is often informed by the methods of others and their own trial and error. In light of this, we can draw a number of parallels — some philosophical, to a certain extent — between Web professionals and one of the oldest and most popular board games of all time (counting traditional and digital games). This game is chess. Read more…

November 8, 2009 — The need to update websites faster to keep content fresh has been ever growing. Ever since the first business owner wanted their Web designer to update their website faster, content management systems have played an important role on the Web. Why does this matter to you? How do you know if your company is ready. Read more…

May 2, 2009 — Naming is linguistic design, and a good domain name is an important part of the overall design of a website. A name plays a prominent role when people discover, remember, think about, talk about, search for, or navigate to a website. It establishes a theme for the branding of a website before people even visit it for the first time. Coming up with a good domain name requires a combination of strategy, imagination and good linguistic design practice. Read more…

November 5, 2008 — In order to combine all these elements of Web design together and achieve successful results you must have a clear direction, a direction that will guide each and every aspect of your design towards common goals. You must think strategically. Read more…