CategoryStorytelling

October 28, 2013 — In this article, we will discuss several recent such experiments, with special focus on new forms of storytelling, as well as new business models for publishers — a fascinating recent trend called “subcompact publishing” will be our main reference. Read more…

May 13, 2013 — We have conceptualized different uses of multiple screens to tell stories. All of us, from every corner of the globe, have intensely rich cultures filled with stories and fables. Using them to create interactive narratives is another way to explore the power of the Web, to wow people, and to record our cultural history. Read more…

March 19, 2013 — Every app tells a story. Deciding on the story for your app requires careful thought and creativity. Most stories have a lesson, and indeed most apps do, too. For any app developer, conveying an app’s story at launch is critical. And just as important as promoting the story of your app is developing a story around the app that promotes the app’s story and that differentiates the app from its competitors. To that end, what follows is a story about storytelling for a storybook app! Read more…

July 12, 2011 — Richard Shepherd dives into how the Nike Better World website was made. Learn how it was put together, and then use similar techniques to create our own parallax scrolling website. Read more…

May 19, 2011 — User engagement can be optimized using performance metrics. Trace behavioral and emotional responses to learn (and improve) how much information and engagement the user has with your website. Read more…

February 11, 2010 — In this article, Francisco Inchauste speaks with some of the modern-day storytellers to get their perspective and see how they apply storytelling to their work. Read more…

January 29, 2010 — With storytelling, we can pull fragments together into a common thread. We can connect as real people, not just computers. In this article, we’ll explore how user experience professionals and designers are using storytelling to create compelling experiences that build human connections. Read more…