Regardless of the tool you choose, testing early and often during the Web development process can save you from a lot of headaches later. Find a tool that fits your workflow with a little help from Cameron Chapman.
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Paras Chopra goes into the technical details of multivariate testing. Get to know the types of multivariate tests, the do’s and don’ts and more!
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The attention span on the Web has been decreasing ever since Google had arrived and changed the rules of the game. Now with millions of results available on any topic imaginable, the window to grab a visitor’s attention has decreased significantly (in 2002, the BBC reported it is about 9 seconds). Picture yourself browsing the Web: do you go out of your way to read the text, look at all the graphics, and try to thoroughly understand what the page is about? The answer is most likely to be a straight “no.” With bombardment of information from all around, we have become spoiled kids, not paying enough attention to what a Web page wants to tell us.
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As Web technology improves, users expect Web-based widgets to be useful, content to be relevant and interfaces to be snappy. They want to feel confident navigating a website and using its functionality. They crave being able to get things done with little friction and on demand. And demand they do.
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Recently, A/B testing has come under (unjust) criticism from different circles on the Internet. Even though this criticism contains some relevant points, the basic argument against A/B testing is flawed. It seems to confuse the A/B testing methodology with a specific implementation of it (e.g. testing red vs. green buttons and other trivial tests). Let’s look at different criticisms that have surfaced on the Web recently and see why they are unfounded.
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A/B testing isn’t a buzz term. A lot of savvy marketers and designs are using it right now to gain insight into visitor behavior and to increase conversion rate. And yet A/B testing is still not as common as such Internet marketing subjects as SEO, Web analytics and usability.
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It is arguable that there is no goal in web design more satisfying than getting a beautiful and intuitive design to look exactly the same in every currently-used browser. Unfortunately, that goal is generally agreed to be almost impossible to attain. Some have even gone on record as stating that perfect, cross-browser compatibility is not necessary. [Links checked & repaired March/06/2017]
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As you probably know, cross-browser testing is an important part of any developer’s routine. As the number of browsers increase, and they certainly have in recent years, the need for automatic tools that can assist us in the process becomes ever greater. In this article, we present an overview of different cross-browser testing applications and services. Surely, you are already familiar with some of them, and you may have even stumbled across another overview article, but this one takes a different approach.
This is not just a list of available tools, but rather a comprehensive analysis based on my experience with each of them. For the impatient among you, a summary table is at the end summarizing key metrics and unique features for each service. But if you’re interested in my personal experience with these tools, then read on.
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In this article, Christian Heilmann explains how you can find out more about the right JavaScript solution. First of all, though, understanding what it means to develop for the Web is important.
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Everyone has been going on about how we should use CSS3 more and all of the possibilities and flexibility that come with it, but that we should still consider IE6 and other troubling browsers.
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