CategoryAnalysis

August 30, 2018 — In order for a product to succeed, designers should know their competition and collect as much data as possible. Competitive analysis is one of the ways to get this data and to create a user-friendly product. Read more…

May 4, 2018 — UX professionals are constantly pressured to reduce the time they need to conduct UX research. Find out which techniques and ideas can make the user research process more transparent and collaborative. Read more…

December 28, 2017 — Knowing who your competitors are is pointless unless you do something with that information. Learn how to build your own competitive analysis matrix that organizes your collected information into useful, usable data. Read more…

March 30, 2017 — Jen is presenting her research report to a client, who runs an e-commerce website. She conducted interviews with 12 potential users. Her goal was to understand the conditions under which users choose to shop online versus in store. Read more…

March 11, 2014 — A powerful report combines data gathered from a variety of sources, such as interviews with users, and analysis of the website’s analytics. The goal is to put the key insights from your research of a website into a single document. For this article, Kyle Larson created a fictional Widgets website, which you’ll work on to build a data report. Read more…

December 9, 2013 — Businesses are learning new ways to leverage data to improve themselves on a daily basis. They’re realizing that data collection and data analysis have a measurable return on investment, and decision-makers are asking to see them. Google Tag Manager is a relatively new system in which all of the different Google code snippets for a website or mobile application can be organized and controlled through a drag-and-drop interface in a Web browser. For this article, Drew Thomas will talk about adding Google Analytics to a mobile application, using the very future-proof Google Tag Manager to implement it. Read more…

September 10, 2007 — Many web professionals know about certain ways to focus on users. The most popular methods surely include usability tests, card sorting, personas, surveys, and watching current research, and they mean valid approaches to enable products and services that actually work. The following list aims to show some alternative methods towards more useful products. Read more…