Category "Analysis" — Smashing Magazine

Mayur Kshirsagar wrote

A Brief Guide About Competitive Analysis

August 30, 2018 — In order for a product to succeed, designers should know their competition and collect as much data as possible. Competitive analysis is one of the ways to get this data and to create a user-friendly product. Read more…

Zoe Dimov wrote

Fast UX Research: An Easier Way To Engage Stakeholders And Speed Up The Research Process

May 4, 2018 — UX professionals are constantly pressured to reduce the time they need to conduct UX research. Find out which techniques and ideas can make the user research process more transparent and collaborative. Read more…

Amanda Short wrote

Standing Out From The Crowd: Improving Your Mobile App With Competitive Analysis

December 28, 2017 — Knowing who your competitors are is pointless unless you do something with that information. Learn how to build your own competitive analysis matrix that organizes your collected information into useful, usable data. Read more…

Victor Yocco wrote

Filling Up Your Tank, Or How To Justify User Research Sample Size And Data

March 30, 2017 — Jen is presenting her research report to a client, who runs an e-commerce website. She conducted interviews with 12 potential users. Her goal was to understand the conditions under which users choose to shop online versus in store. Read more…

Kyle Larson wrote

Creating A Website Data Report: Three Degrees Of Separation

March 11, 2014 — Having a comprehensive data report about your website is like having a Rosetta Stone to guide your decision-making process over the lifetime of the website. A powerful report combines data gathered from a variety of sources, including observation of and interviews with users, and analysis of the website’s analytics. Read more…

Drew Thomas wrote

How To Simplify Mobile App Data With Google Analytics And Tag Manager

December 9, 2013 — Information about customers has never been available on the scale it is today. Businesses are learning new ways to leverage data to improve themselves on a daily basis. They’re realizing that data collection and data analysis have a measurable return on investment, and decision-makers are asking to see them. Read more…

Jens Meiert wrote

20 (Alternate) Ways To Focus On Users

September 10, 2007 — Many web professionals know about certain ways to focus on users. The most popular methods surely include usability tests, card sorting, personas, surveys, and watching current research, and they mean valid approaches to enable products and services that actually work. The following list aims to show some alternative methods towards more useful products. Read more…

CategoryAnalysis

7 articles