December 28, 2017 — Knowing who your competitors are is pointless unless you do something with that information. Learn how to build your own competitive analysis matrix that organizes your collected information into useful, usable data. Read More…

March 30, 2017 — Jen is presenting her research report to a client, who runs an e-commerce website. She conducted interviews with 12 potential users. Her goal was to understand the conditions under which users choose to shop online versus in store. Read More…

March 11, 2014 — Having a comprehensive data report about your website is like having a Rosetta Stone to guide your decision-making process over the lifetime of the website. A powerful report combines data gathered from a variety of sources, including observation of and interviews with … Read More…

December 9, 2013 — Information about customers has never been available on the scale it is today. Businesses are learning new ways to leverage data to improve themselves on a daily basis. They’re realizing that data collection and data analysis have a measurable return on investment, and … Read More…

September 10, 2007 — Many web professionals know about certain ways to focus on users. The most popular methods surely include usability tests, card sorting, personas, surveys, and watching current research, and they mean valid approaches to enable products and services that actually work. The … Read More…