April 23, 2018 — Project goals, processes, and responsibilities should be clear to everyone on your team. In this article, Boyan Kostov shares his story and lessons learned from redesigning a digital interior design shop. Read more…

March 27, 2018 — Heatmaps can show you the exact spots that receive the most engagement on a given page. Here’s why they’re so efficient for your marketing goals and how they can be integrated with your WordPress site. Read more…

August 10, 2017 — Editor’s Note: This article is targeted at readers experienced in using Google Analytics. If you’re new to Analytics, the following guide might be challenging. Many websites use internal advertising in the form of banners or personalized product recommendations … Read more…

May 9, 2017 — Google decided to launch a war against interstitials that ruin the user experience. This article explains what exactly is being penalized, what’s allowed, and some workarounds to help you cope with this new penalty. Read more…

March 29, 2017 — As the number of chart types and approaches keeps growing, the things are getting worse, and sometimes even top experts get confused with identifying the goals of one chart type or another. Read more…

January 23, 2017 — Will the resources spent implementing app indexing for Google search be a boon or a bust for your app’s traffic? In this article, I’ll take you through a case study for app indexing at our company, the results of which may surprise you. App indexing is one of the hottest … Read more…

October 3, 2016 — When creating a mobile application, a developer imagines a model and the way users will use the application. One problem that developers face is that users do not always use an app the way it was envisaged by the developer. How do users interact with the app? What do they do … Read more…

November 20, 2014 — In the wonderful world of millions of mobile apps, many users suffer from ADD (app deluge disorder), and no aphorism looms larger for developers than “You only get one chance to make a first impression.” Once a large group of people are downloading your app, you’ve already … Read more…

November 12, 2014 — We are increasingly using responsive design, responsive design with server-side components (RESS), adaptive design and combinations thereof to provide great high-performance multiscreen experiences. However, analytics implementations often miss information that is important … Read more…