CategoryBest Practices

April 12, 2021 — A complete guide to HTML email templates, tools, resources and guides. Everything you need to know about designing and building HTML Email in 2021. Read more…

March 22, 2021 — An up-to-date collection of accessible front-end components: accordions, form styles, dark mode, data charts, date pickers, form styles, navigation menu, modals, radio buttons, “skip” links, SVGs, tabs, tables, toggles and tooltips. Read more…

February 3, 2021 — Tooltips are powerful design patterns implemented to enhance the design experience by providing additional information precisely when users need it. Sometimes, however, tooltips are obtrusive, especially on mobile devices where available space is at a premium. Read more…

November 10, 2020 — In this article, we look at three key parts of a digital store and what you can do to design each to help customers more quickly and effortlessly get to the checkout stage. Read more…

August 29, 2019 — Phones are getting bigger, and some parts of the screen are easier to interact with than others. Having the hamburger menu at the top provides too big of an interaction cost, and we have a large number of amazing mobile app designs that utilize the bottom part of the screen. We need to adjust how we build and design our websites. Is there something to learn from app design and tap bars? Can we fix the mobile navigation of our websites to have a lower interaction cost? In this article, Arturas Leonovas will find out. Read more…

April 25, 2019 — Many mobile applications require access to location, photos, and even the camera during installation, which isn’t something most customers would be happy to consent to. In this series of articles, Vitaly Friedman talks about privacy-related design patterns. You’ll be exploring some of the respectful ways to approach privacy and data collection, and how to deal with the notorious cookie consent prompts, intrusive push notifications, glorious permission requests, malicious third-party tracking and offboarding experience. Read more…

April 18, 2019 — With so many applications and services and people and machines and chatbots fighting for our attention, staying focused is a luxury that needs to be savored and protected, and so no wonder notifications don’t enjoy a decent reputation these days. More than that, often they feel off the point and manipulative, too. In this series of articles, Vitaly Friedman will talk about privacy-related design patterns. He’ll be exploring some of the respectful ways to approach privacy and data collection, and how to deal with those notorious cookie consent prompts, intrusive push notifications, glorious permission requests, malicious third-party tracking and offboarding experience. Read more…

April 10, 2019 — Now cookie prompts aren’t particularly useful, but they certainly helped raise awareness about privacy and data collection on the web. In fact, users now know that websites track their data, which they weren’t aware of a few years ago. But they often see it as a necessary evil in exchange for accessing the content “for free.” This series of articles is about privacy-related design patterns. Vitaly Friedman will be exploring some of the respectful ways to approach privacy and data collection, and how to deal with those notorious cookie consent prompts, intrusive push notifications, glorious permission requests, malicious third-party tracking and offboarding experience. Read more…

April 4, 2019 — Web interfaces have become quite a character, haven’t they? Self-indulgent, impolite, disrespectful and obsessed with user’s data. In this series of articles, we’re looking into privacy UX patterns to make our interfaces better without leaving conversion considerations behind. In this four-part series, Vitaly Friedman will explore some of the respectful ways to approach privacy and data collection, and how to deal with notorious GDPR cookie consent prompts, intrusive push notifications, glorious permission requests, malicious third-party tracking, and offboarding experience. Read more…

November 1, 2018 — A 404 page should do more than apologize for poor navigation on behalf of your website. There are some 404 pages that go above and beyond. Rather than the stark white of a standard 404 error page, these pages take an opportunity to speak to users in a more personal tone. Excellent 404 pages are exactly like getting an unexpected treat from a friendly face. In this article, Shelby Rogers will show you why making an effort with a 404 page could better your website’s chances of people coming back despite the inconvenience, and how to track those errors to reduce how often people see it. Read more…