CategoryBranding

July 8, 2022 — As a designer, you may be tasked with figuring out how your company should approach the metaverse or thinking about designing for the metaverse. In this article, Lyndon Cerejo will discuss a few steps he recommends before diving headfirst into any design for the metaverse. Read more…

February 17, 2020 — Does your website have a mascot that the audience isn’t responding well to or that outright hates it? Or maybe your new client has brought along a mascot that you’re unsure about? If a mascot’s design or messaging isn’t on point with an audience, there’s no sense in keeping it as is and losing business over it. Today, I’m going to give you four options for turning your hated brand mascot into one the people love. Read more…

December 9, 2019 — Brand illustrations are an adaptable and effective way to build a company’s visual brand. In this article, Yihui Liu outlines her process for developing a strong brand illustration system. Read more…

June 25, 2019 — Enter the Brand System: a shared library that defines the brand’s story, symbols, and strategy. Learn how Brand Systems can help avoid fragmentation, confusion, and exclusion within teams. Read more…

April 11, 2018 — What does it take to be a great UX leader? Well, not only do you need to provide clear guidance, but also empower different individuals in your team. Read more…

February 25, 2016 — As logo and brand designers, our work starts long before the first concept sketches, and finishes long after the last perfectly placed pixel. Our work requires so much more than just creative ideas and technical skills — it compels us to be a marketer, strategist, psychologist, salesperson, showman and project manager at the same time. It’s difficult, but it’s also exciting and challenging! The goal of my article is to help you rethink your (logo) design workflow. Some of these tips are mine, others are borrowed from world-famous designers. All these tips and tricks are tested and proven, and are tailored to improve your workflow for (re)branding projects. Read more…

February 9, 2016 — In this article, Josip explains how the project with Lufthansa and their way of thinking really facilitated the process and enabled the team to follow their vision. Read more…

April 11, 2014 — Globalization, low-cost technologies and saturated markets are making products and services interchangeable and barely distinguishable. As a result, today’s brands must go beyond face value and tap into consumers’ deepest subconscious emotions to win the marketplace. Read more…

March 10, 2013 — Another weekend, and yet another freebie. Today, we are happy to feature a useful icon set, the Simple Icons by Dan Leech. Dan’s set contains 100 PNG icons for popular websites, apps and organisations, all in eleven sizes (16, 24, 32, 48, 64, 128, 256, 512, 1024, 2048 and 4096 pixels squared). Read more…

February 8, 2013 — It’s impossible, and even counterproductive, to try to predict and codify all potential instances of a brand’s current identity. Better to embrace executional variance in a smart way, by establishing loose parameters that nonetheless can create a familial feel for an otherwise very rich group of brand applications across media and across continents. Read more…