CategoryBranding

July 11, 2012 — The way you present your product or service is essential to its success — or at least it could be if you know how to do it right. The first impression you make on people is crucial. When selling a product, you want that first impression to be as positive and remarkable as possible. If you have managed to draw them in, you will need to introduce the product within a few seconds. Read more…

May 24, 2011 — Memorability, virality, desirability and data collection are the four items your “coming soon” page must score high. Read this article by Sacha G, to learn how to make a good teaser page. Read more…

May 20, 2011 — Long-term relationships with products are not easy to maintain. In this article, Thomas Giannattasio goes through some fundamental design requirements that brands should take into account in order to survive in the marketplace. Read more…

May 12, 2011 — Michael Tuck shows how to add “app”-like icons to your sites for mobile and desktop browser displays. Identify your site with an icon that stands out from the crowd. Read more…

December 28, 2010 — A strong personal brand is beneficial on many levels. At the core it differentiates the designer, developer, marketer, etc, from the rest of the pack within crowded disciplines. It functions as a self-promotion agent that works for the practitioner 24/7/365 ultimately ensuring this person becomes a magnet for new and interesting work opportunities. Read more…

July 21, 2010 — A website is never done. Everyone has worked on a project that changed so much after it launched that they no longer wanted it in their portfolio. One way to help those who take over your projects is to produce a style guide. Read more…

July 6, 2010 — Logo design has been a controversial subject in the design press lately. One branding professional recently claimed that logo design is [not that hard to do and another said that logos are dead while others concurred. Why all the fuss? Read more…

March 23, 2010 — Brand is an important part of any business. So why do some of us claim we brand businesses, when we fall so short on it’s definition and limit ourselves at logo design? There are many factors that affect a brand and these factors can contribute to a unique and long-lasting brand. We often overlook the real meaning of brand and we need to understand it to fully comprehend the field. Read more…

October 24, 2009 — There he goes, the web designer, stepping up to the counter of an empty McDonald’s at 3 o’clock in the morning. He is scanning the overhead menu, putting a cheeseburger in his mental shopping basket. “Cheezubahga, onegaishimasu,” we hear him say, “with an iced tea.” Read more…

May 16, 2009 — Branding experts hit the nail on the head when they say that a winning brand conveys why you are your prospects’ only solution. If you can’t achieve that, you should at least convey why you are your prospects’ best solution. Of course, the same logic applies to your clients. So make a compelling claim about your business, product or service, and back it up. Read more…