CategoryBranding

January 29, 2009 — Color is a major consideration in any Web design. Whether for an individual, small company, or major corporation, color scheme is one of the most significant factors in the overall look and appearance of a website. In some cases, the designer may have the sole discretion in making color choices, but many times a color scheme has already been established and needs to be followed. In situations where a company already has a strong brand, color usage for the website can either build or take away from this. Read more…

November 25, 2008 — Your website represents your brand. New visitors will form a first impression of your service or product within seconds of arriving at your website, and the visuals, layout and aesthetic will play a large role in shaping that impression. Sure, your website may be very usable and have great content, but it’s the aesthetic that will evoke feeling, and it’s the aesthetic that will be used to judge the quality of your website in those first few seconds before the visitor has had time to browse around. Read more…

November 5, 2008 — In order to combine all these elements of Web design together and achieve successful results you must have a clear direction, a direction that will guide each and every aspect of your design towards common goals. You must think strategically. Read more…