CategoryBusiness

July 18, 2013 — A digital strategy is not as intimidating as it sounds. It is just a document outlining how your client should handle the different aspects of digital from the website and mobile to email. It doesn’t need to cover everything in huge depth, but instead should establish some general approaches to these different areas. This post will provide you with a crash course on where to start and what kinds of things to include. I hope it proves useful. Read more…

July 12, 2013 — Part two of our journey is all about marketing. Even the coolest app in the world is doomed to swiftly descend into the abyss of obscurity if no one knows about it, but it turns out that you don’t need a huge marketing budget to get into the top 10 in the App Store. Get out there and build something great! Read more…

July 4, 2013 — Jeremy Olson believes we learn much more from success than from failure, and that we have many shining lights in the app industry. By studying independent developers who have succeeded in the App Store again and again, he was able to learn the basic principles that he needed to succeed, and he hopes this article will help others do the same. Read more…

July 2, 2013 — Technology enabled us to do more, not less. Tools such as email enable us to communicate more, rather than make life easier. In fact, many people are now overwhelmed by the amount of email they receive. The trick is to process everything out of your inbox. Do that and I promise you will never look at email with the same horror again. Read more…

June 28, 2013 — Many of the posts Nathan Barry read for his first product launch didn’t help him very much. The marketing ideas were vague, or the advice didn’t apply to his tiny business. Now, having launched five new products in fewer than nine months, he turned product launches into a science. And while they never go perfectly, these ideas have helped him generate over $200,000 in revenue from online products, starting from scratch. Read more…

June 20, 2013 — This article features email templates for communicating with clients, superiors, teammates and the like. You can easily customize them. They balance firmness and tact, professionalism and friendliness. Read more…

June 11, 2013 — A front-end developer had just the few operations duties lumped into their role, and even then, many people chose to skip those steps. Alex Sexton thinks things are about to shift, and he’d (humbly) like to help guide that shift, because he thinks it’ll be great for the Web. Read more…

April 8, 2013 — What can we do to make our email more engaging? People are exceedingly good at ignoring emails. Even Gmail and Hotmail are helping us ignore them by providing smart inboxes that sort incoming messages. However we’ll happily read messages from families, friends or complete strangers. Why? Because these emails are full of personality. Read more…

April 5, 2013 — How can we, as Web designers, be equally well-versed in selling our clients on the value in supporting mobile devices every day, as being something in which they need to invest precious budget dollars? In this article, Mark Reeves will tell us a few things to take into account! Read more…

February 20, 2013 — The best way to sell work to clients is to apply user-centered design not only to the work we produce, but also to the clients who commission that work. Our clients have their own needs that are shaped by their personalities and the political environments they work in. If we ignore that, then the best design in the world won’t mean a thing, because it will never see the light of day. Read more…