Retrofitting search engine optimization only gets you so far. As metadata gets smarter, it’s more important than ever to build it into the design process from the start.
Read more…
The word “SEO” holds a lot of weight. We know how critical it is to the success of a website and, yet, it often becomes one of those things that’s left until the very end of a web design project to deal with. Or, worse, it’s pushed onto one person’s plate who likely isn’t capable of doing all that needs to be done. SEO should be a team sport — and that’s what today’s post is all about.
Read more…
Does your website have a mascot that the audience isn’t responding well to or that outright hates it? Or maybe your new client has brought along a mascot that you’re unsure about? If a mascot’s design or messaging isn’t on point with an audience, there’s no sense in keeping it as is and losing business over it. Today, Suzanne Scacca is going to give you four options for turning your hated brand mascot into one the people love.
Read more…
How do we know if we are truly impactful as a design team? Are we seen as a vehicle to deliver a solution that moves a needle? The business value of design has been proven at scale by the McKinsey Design Index. and the study shows the best design performers increased their revenues and shareholder returns at nearly twice the rate of their industry counterparts. It’s time to empower our design teams and give them one voice to show how and when design really adds value.
Read more…
How do you move faster when adding folks to a project supposedly slows it down? Mailchimp’s CPO takes the reader through some considerations for preserving momentum while scaling up. Software is difficult to build with lots of complex interdependencies. And everyone needs to work together to get it done. As you work to manage dependencies and introduce tools to help scale, make sure you clearly communicate the why behind the practices.
Read more…
Having a face-to-face meeting with your client can cause anxiety for those of us that push pixels for a living, but even the simplest kind of sketching can help. The sitemap meeting can be a minefield of multiple stakeholders, multi-dimensional categories, historical analytics, new products and mobile-first demands. Using a live illustration of a customer site journey, you can create a meaningful sitemap with which site visitors will resonate.
Read more…
You spend so much time focused on other people’s websites that it’s easy to put yours on the backburner and tell yourself, “I’ll fix it up someday soon.” But do you really want to wait to improve your professional portfolio site? It could be bringing you a lot more business — a lot more quality business, too — if you’d only spend some more time on it. In this article, Suzanne Scacca explains why spending that time turning it into a PWA would be worth your while.
Read more…
Every website or PWA you build should automate as much prospecting and selling as possible. The only thing is that visitors enter websites with various mindsets, depending on which part of the buying stage they’re at. This means that you can’t just take every person who enters the site through the same path. You have to design a custom sales funnel (or pathway) for each kind of buyer. In this article, Suzanna Scacca will tell you what you need to keep in mind.
Read more…
Task switching is a design killer. Find out why switching and interruptions are even more serious than you think and how biology makes it difficult to resist the temptation to just check your email every few minutes. In this article, Eric Olive will show you how to slay the distraction dragon with five practical tips for increasing focus as you tackle challenging design problems.
Read more…
Agile has had a long time to infiltrate software development. While the methodology advocates for “co-located, dedicated teams,” in its ubiquity Agile is frequently applied to teams partially or fully composed of part-time workers. While there are lessons to be taken from the practice, Agile must be adapted to support, rather than hinder, part-time teams. In this article, Philip Kiely will consider applying Agile to a team of 5-10 people each working 20 hours per week on a project.
Read more…
