Productivity is a crucial asset of professional designers. Photoshop is an extremely powerful application for photo processing and image manipulation, and we can make it even more powerful by using handy tools, actions, plugins and templates to save time for solving mundane regular tasks. The better our professional tool set is, the more time we can spend to focus on the actual design process rather than the tool we are using to implement it on screen.
I love Adobe InDesign. For multi-page documents, it’s the most flexible and complete application out there. Yet I remember how counter-intuitive some things were when I was learning it for the first time. Here are some tips I wish I had known when starting out, as well as some answers to questions that others often ask me. This is not intended to be a manual; some good ones are already out there (although I personally learned by doing). Hopefully, these tips will help you make the best of your day-to-day use of InDesign.
If you are preparing a document for print, keep your margins and bleeds in mind from the beginning. Your printer will give you the measurements for the bleed, but generally 1⁄8 inch or 3 mm should suffice. Approximately the same area within the document should be kept free of text and important graphic elements (such as the logo). Set up your document for bleed in InDesign as you create it by selecting the correct settings in the document set-up box.
Getting t-shirts printed is an ideal way to promote your business, organization or event. They are a promotional item that people can actually use, and they have the added bonus of being an advertisement for you. In this post, Adobe Illustrator will be used to create a three-color screen print using a fictional company logo, and have it set up to allow a screen printer to easily print the color separations that create the separate screens for each color print.
I never tire of repeating this to anyone who will listen. Don’t base your business card design on the fact that your printer has a special limited-time offer on round corners or metallic inks. Think in terms of what the design will add to your message. Tempted to use rounded corners just because the cool kids are doing it? Maybe your card would stand out more by not using this technique.
Today, we’ll look at what it’s like to develop print material in cooperation with a major marketing company for top-name brands and retailers using Adobe Photoshop and Illustrator. For anyone in the print industry, we’ll share methods and resources that you’ll hopefully find helpful. For others, this article will shed light on what it’s like to work for a design firm. You’ll gain in-depth insight not only into the methods of professional print designers but also into the marketing implications of their work.
Though many newcomers to the design industry lean towards Web design, professional print design is still very much a viable alternative. Despite declining print sales of magazines and newspapers, print-based marketing (such as for in-store signage, direct-mail campaigns and free-standing inserts) doesn’t seem to be going anywhere soon. If anything, the industry is eager to hire talent from the next generation to bring much-needed fresh ideas and innovation to the table.
A lot of designers think CMYK is the way to go when designing for print. We will, of course, always use CMYK-based ink, but this does not mean you have to work with CMYK files. You can work with RGB images to perfectly optimize your print colors and save a great deal of time in the process. [Links checked February/09/2017]
For several of the following tips to work, you will have to create and save all of your Photoshop images and artwork in RGB color mode. If you’re a veteran designer, you probably think this goes against what you’ve been taught, which is to use CMYK color mode. Well, technology has come a long way, and nowadays RGB color mode is better because it produces a wider range of colors and allows you to use one image for several media, including print and Web.
You may be interested in the following related posts:
* Switch From Print To Web: Where To Start?
* The Ultimate Round-Up of Print Design Tutorials
* Creative Print Typography Layouts
* Award-Winning Newspaper DesignsRead more…
Among all of the graphic designers in the world, many of them have probably had a go at designing some cool artwork for t-shirts. The t-shirt, after all, is one of the world’s most purchased products, and a lot of us wouldn’t know what to do without them.
Most people who have designed websites or apps in Photoshop will, at one point or another, have had issues trying to match colors in images to colors generated by HTML, CSS or code. This article aims to solve those problems once and for all. So how can we achieve color management that matches colors across multiple devices? [Updated February/28/2017]
In the print world, color management typically involves calibrating your entire workflow, from scanner or digital camera to computer display to hard proofs to the final press output. This can be quite a tall order, especially when the devices use different color spaces — matching RGB and CMYK devices is notoriously hard.
When designing or editing for TV, calibrating the main editing display and using a broadcast monitor are common; these show real-time proof of how the image will look on a typical TV in a viewer’s home. In such a scenario, color management offers many benefits and is highly recommended.
When building Web and application interfaces, the situation is a little different. The final output is the same device that you’re using to create the artwork: a computer display (putting aside for now differences in gamma between Windows, OS X prior to 10.6 and the iPhone, which we’ll cover later.)
Although web design is everywhere nowadays (even when we’re not at the computer it still manages to squeeze it’s way in to our everyday life), print design is still a huge part of the design industry and is everywhere we look: newspapers, posters, prints, manuals, restaurant menus, business cards – the list goes on and on. So how do you make sure that you leave a good impression on people holding your piece of art in their hands? This is where experience and advanced print design skills come into play.
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