December 8, 2017 — When designing a website, it’s important to focus on better understanding the folks who will visit the website. If you haven’t allowed user feedback to influence the design and content of your website, then it’s probably time you did. Paul explains why. Read More…

May 11, 2016 — Content is the core commodity of the digital economy. It is the gold we fashion into luxury experience, the diamond we encase in loyalty programs and upsells. Yet, as designers, we often plug it in after the fact. We prototype our interaction and visual design to exhaustion, … Read More…

February 23, 2016 — It’s not exactly a new subject, but lately I’ve had reason to revisit the skill of content modeling in my team’s work. Our experience has reached a point where the limitations of how we practice are starting to become clear. Our most common issue is that people tend to tie … Read More…

June 11, 2015 — Publishing content to the web is expensive. I know what you’re thinking: no, it’s not; it costs nothing, especially when compared to print. And you would be right, from a certain point of view. The problem is that publishing is cheap. This seduces you, … Read More…

October 24, 2014 — Content is hard. It takes a lot of planning, collaboration and governance to produce high-quality content that meets business needs, speaks in an authentic way and targets an audience effectively. Whether you’re an agency working with clients, or an in-house team working … Read More…

February 6, 2014 — To most Web developers, it sounds controversial until you hear the punchline: Last summer, the developers in charge of Google’s Chrome browser floated a proposal that went virtually unnoticed by the technology press, which was to remove support for an established W3C … Read More…

January 14, 2014 — The Web is awash in content. A recent Moz article reports that 92,000 new articles are posted online every day. Companies are spending billions on content marketing to enhance credibility, build brand awareness and, especially of late, improve SEO. Read More…

November 15, 2013 — When Google announced its preference for user-friendly responsive websites in June 2012, I immediately saw an influx of posts that equated responsive design with search engine optimization. This is unfortunate because, while responsive websites can be SEO-friendly, some … Read More…

October 14, 2013 — Ever since I’ve been involved in the Web, I’ve been fascinated by little things that make a big impact. It’s one of the reasons why I started collecting and blogging about these details, which could in some way help others grow an audience. Read More…