CategoryContent Strategy

July 28, 2016 — Does writing microcopy need to be considered an essential part of the design process? Most definitely, yes. Words, for the most part, still form the backbone of communication on the web, even with the emergence of new technologies such as Voice User Interfaces (VUI). Read more…

February 16, 2016 — As I was leading my course in responsive web design between 2011 and 2012, I kept stumbling over the process of wireframing. My students tended to focus on the wireframe as being the end game in the planning process. They didn’t understand that responsive design focuses on how users will access the content. Read more…

February 5, 2016 — Nothing is perfect on the web. We can’t make sure that our websites always work as intended, but we can try our best to design resilient and flexible websites that aren’t that easy to break — both in terms of interface design and security. Yet neither resilience nor flexibility are usually reflected in our deliverables and mock-ups. Read more…

June 11, 2015 — Dealing with ROT can feel intimidating on a large site. In fact, it can feel impossible. But it isn’t. Often it is just a matter of putting some processes in place to deal with it. Read more…

March 24, 2015 — You’ve put a lot of thought, time and effort into creating great content, and you want users to have a great experience with your content. While you might have created the best content in the world, you don’t get to choose how users access it. That’s why it’s important to make sure your content works beautifully on every platform and device, desktop, mobile or something else entirely. Read more…

December 3, 2014 — If you’ve decided to localize your website, then you are thinking seriously about expanding into other markets. This is great for a business of any size. Read more…

November 11, 2014 — What you say in a user experience matters. How you say it matters equally. The way you frame communication, or how you say something, could be extremely effective at persuading people to start using your product (or to use it more). So, how do you frame messages effectively? This article explains how design teams can do so in a way that resonates with their users. Read more…

October 24, 2014 — Content is hard. It takes a lot of planning, collaboration and governance to produce high-quality content that meets business needs, speaks in an authentic way and targets an audience effectively. Read more…

October 20, 2014 — Information architecture (IA) is one of those buzzwords you’ve probably heard before. It refers to the organization of the information on your website and how it all fits together. Read more…

August 22, 2014 — High school. I won’t lie: I did not have the highest grades in my graduating class. Some classes and lessons were so poorly designed and delivered that I would frequently become frustrated and fatigued and would ultimately shut down. The contents of the lessons would just wash over me. The experience wasn’t pleasant, and the results were obvious from my transcripts. Read more…