What exactly are the benefits of a content hub strategy? Well, first of all, when done correctly, a content hub will capture a significant volume of traffic. And that’s what most online businesses want, right?
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Does writing microcopy need to be considered an essential part of the design process? Most definitely, yes. The tendency among most clients and design teams is first and foremost to establish on-screen interactions, pattern libraries, wireframes and workflows and to release the latest and greatest features — to the point that, at times, they’ll defer the copy (specifically, the microcopy) till the latter stages. While the general consensus is that content matters and should be central to any design undertaking, the opposite tends to be true. Words, for the most part, still form the backbone of communication on the web, even with the emergence of new technologies such as Voice User Interfaces (VUI).
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In this article, Tom Green will describe the methods he uses to get from content to responsive wireframe — and how you can, too. There is no big reveal or other excitement with the creation of content reference wireframes. You can practice content wireframing by deconstructing popular websites into their basic building blocks. Start with rough containers of information, add in the real content, and then start chiseling them into more finalized forms. In doing so, you’ll be better able to design around what users really care about: the content.
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In practice, mock-ups usually represent a perfect experience in a perfect context with perfect data which doesn’t really exist. A good example for it are “optimal” usernames which are perfectly short, fit on a single line on mobile and wrap nicely, or perfect photography that allows for perfectly legible text overlays. Nothing is perfect on the web. We need to craft future-proof experiences. We use little helpers all the time, and they prove to be great tools to build websites that are prepared for everything that comes their way. They also reflect reality much better than perfect mock-ups with perfect heights and perfect names and email addresses ever would. Stay resilient — that’s the true power of the web.
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Publishing is cheap. This seduces you, encouraging you to put more and more content online. But you will soon discover hidden costs. Costs that are crippling larger organizations. Dealing with ROT can feel intimidating on a large site. In fact, it can feel impossible. But it isn’t. Often it is just a matter of putting some processes in place to deal with it. If you create a prototype that gives people a sense of how much better the site could be, they are often more amenable than you think. Now is not the time to be timid. Now is the time to confront the ROT.
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While you might have created the best content in the world, you don’t get to choose how users access it. That’s why it’s important to make sure your content works beautifully on every platform and device. While there’s no magic bullet to make sure your content is publishable and useful on every device, you can change the way you think about, plan for and create content so that it can go anywhere it needs to go. In this article, Kerry Crawford will cover some of the things you can do to make your content more flexible and accessible.
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Translation isn’t everything. Of course, for the user it’s all about the content: Is the content relevant and understandable and in line with the user’s cultural context? If you’ve decided to localize your website, then you are thinking seriously about expanding into other markets. This is great for a business of any size. Still, keep in mind that localization is not as simple as straight translation. There are many parts of the equation to consider. If you forget one part, the rest won’t add up.
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The way you frame communication, or how you say something, could be extremely effective at persuading people to start using your product. In this article, Victor Yocco will cover how to effectively frame a message, and how to test it before implementation. Design teams need to give deeper thought to how they are conveying their message, not just what they are saying. Outlined above is a process for creating and testing a message, which will help you communicate clearly and effectively with users. Your messages will resonate with them.
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Workshops work really well to get everyone onboard with how to produce content. By involving as many people and key stakeholders as possible in these workshops, you can really underline people’s responsibilities, where they fit into the workflow and make it clear this process won’t happen overnight. In this article, James Deer shares the approach he developed to run content-planning workshops. While you will need to adapt the format to your scenario, you should be able to apply most of the steps.
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When planning your IA, involve users of your website in the process as soon as you can. Card sorting is a great way to become familiar with information architecture and user-centred design. It’s cheap, reliable and easy to set up. It’s a great way to become familiar with concepts such as information architecture and user-centred design. In this article, Pierre Croft will discuss card sorting, a tried and true technique for doing just that. You’ll go through some practical tips for running a card-sorting session, and also cover some examples.
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