Stop wasting time and effort writing copy that falls flat. Raise your copywriting game and boost your powers of persuasion with these rich and informative online resources.
Read more…
Readability programs may seem like a godsend, but the worst thing writers can do is write to please them above all others. Finding your voice is hard enough without also trying to sound like everyone else.
Read more…
For large-scale and e-commerce sites, the search experience is an increasingly critical tool. You can vastly improve the experience for users with thoughtful microcopy and the right contextualization.
Read more…
A lead capture page greatly differs from a traditional web page in a number of ways. Put that lead generating page on mobile and you’ll see those differences expand and even test the limits of what you thought was possible for mobile. Today, we’re going to look at some tips for utilizing those differences to improve how well your lead capture pages convert on mobile.
Read more…
Does writing microcopy need to be considered an essential part of the design process? Most definitely, yes. Words, for the most part, still form the backbone of communication on the web, even with the emergence of new technologies such as Voice User Interfaces (VUI).
Read more…
Research should always influence our work. Not every project has a content strategist, but that’s no excuse for copywriters to write blindly. If you have the opportunity, seek out a content strategist or a user researcher; if research has already been conducted, they’ll be happy to walk you through it, and if it hasn’t, then now is the time to get involved. Even just one or two of these research processes and tools will help you learn a great deal about your users, and ultimately it will improve your final content.
Read more…
Creating great copy is pointless if it is visually uninspiring or unreadable. Likewise, if the content doesn’t deliver, then even the most attractive page won’t hold the reader’s attention. No matter how clearly laid out a design is or how elegant the infographics are, our number one visual tool for relaying information to the audience is well-written text.
Read more…
Microcopy is the little text that can make or break your user experience. If your microcopy isn’t getting the job done, you’ll lose users — and all the marketing in the world might not get you a second chance. With that in mind, here are five ways to make sure your website’s microcopy doesn’t end up sinking your UX.
Read more…
Many dismiss copywriting as something that ad agency people do. Truthfully, all of us need to pay close attention to copywriting if we want to achieve our business objectives.
Read more…
Context is a critical component of effective messaging. Danny Iny brings us the 6 + 1 model that involves information that AIDA lacks. Ready to dive in?
Read more…
