Technology has done our world wonders: from advancements in medicine, travel, communication, and not to mention our own day-to-day lives. There’s no doubt that it has “transformed human experience” by impacting the way our society functions, as well as how we interact with one another and ourselves. But is this actually a good thing?
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Are you passionate about something? Do you have a secret project? Not something that will change the world (though who knows?), but will definitely change you? Do you have a friend who complements your skills? Has anyone recently asked you for help with their project? Do you just have a digital dream, or is there also a plan to make it come true?
Every professional has something in common. It’s called the comfort zone. The first sign you’re in it is when you see no challenge on the horizon. You know pretty much everything you need to perform well, and if anything unfamiliar comes your way it can be solved fairly quickly. It can take a while to realize you’ve stopped moving, and working on freelance projects seems like the only way to keep your brain busy.
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In this final part of the series, we’ll focus on the principles of continuation and common fate, which involve movement, both implied and animated, to create relationships.
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In this second part of the series, we’ll focus on the principles of closure and figure-ground, which play with positive and negative space to build relationships and create wholes with the sum of their parts.
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In this first article, we’ll take a look at how the principles of similarity and proximity work, and look at real-world examples to illustrate them in use so that you can begin to use them in your own designs.
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If we follow best practices, we create the perfect web. In this case, what’s the point of web designers if there’s a recipe? Content, rules and pattern fatigue are major obstacles to creativity online.
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A balanced composition feels right. Balancing a composition involves arranging both positive elements and negative space in such a way that no one area of the design overpowers other areas.
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When someone lands on a page of your site what do you want that person to do? Where do you want them to look? What information do you want your visitors to notice and in what order? Ideally, you want people to see your most important information first and your next most important information second.
You want potential customers to see the copy that will convince them to buy before they see the “Buy Now” button. You want people to be presented with the right information at the right time, and one way to do that is to control the flow of your composition. Compositional flow determines how the eye is led through a design: where it looks first, where it looks next, where the eye pauses, and how long it stays.
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Has a client ever asked you to make the logo bigger? Maybe they asked that just after you completed their request to make a heading bigger. The new heading stands out, but now the logo is too small in comparison and isn’t getting noticed. The clients wants to make the logo bigger.
Of course, now that the logo and heading are bigger, both are going to attract more attention than the main call-to-action button, which will need to be made bigger. And once the button is bigger, the heading is going to start looking small again.
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In the beginning of my professional career, I often struggled with status meetings. They regularly turned into back-and-forth conversation with a client who was making weird design suggestions. I often left these meetings feeling very confused, uncertain and demotivated after weeks of passionate effort.
It took me a while to figure out what was happening and how I could improve my workflow. With this article, I want to share my learnings after years of streamlining creative dialogue.
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