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This category features articles on general design principles, Web design, typography, user interface design and related topics. It also presents design showcases and practical pieces on the business side of design. Curated by Alma Hoffmann.
This article is part of a new series about design principles that can serve both as a refresher for seasoned designers and reference for newcomers to the industry. Hopefully, the content covered here isn't too obvious and self-explanatory, but it's always great to have a nice quick refresher every now and again, isn't it? — Ed.
In 1910, psychologist Max Wertheimer had an insight when he observed a series of lights flashing on and off at a railroad crossing. It was similar to how the lights encircling a movie theater marquee flash on and off.
I want to let you in on a secret — writing a book is a scary experience. You pour your heart into it and then wait for the reaction when it is published. You can be certain of only one thing: You will be criticized.
My book Digital Adaptation will soon be officially released, and I know a lot of clever people are going to disagree with what I have written. They are going to argue that I focus too much on digital and its characteristics and its implications and its impact on business and on the way we work and organize teams, when ultimately digital is just a tool.
If you’re a graphic designer, you will often have to work with off-the-shelf material created by others — for instance, combining ready-to-use fonts with images from a photographer or stock website. Also, you’ll often have to follow the branding already developed by someone else.
It’s OK; it’s a part of the job, and you shouldn’t be bothered by it. But the part of a project that almost every graphic designer likes and is proud of the most is something that you can do from scratch, something that you have control over and can sign off on confidently: illustration.
Welcome to another interview in the “How I Work” series. These interviews reveal how leading thinkers and creators on the Web design, code and create. The goal is not to get into the nuances of their craft (that information exists elsewhere online), but rather to step back and learn a bit about their habits, philosophies and workflow for producing great work.
This time, we’re speaking with Andres Glusman, of Meetup, a company that uses the efficiency of the Internet to conveniently connect people offline. Andres works as the VP of Strategy, Product and Community in Meetup’s New York City office. In this piece, he shares with us how the company uses User Experience (UX), Lean Startup methods and innovative ways of organizing interdisciplinary teams to fuel the company’s consistent growth.
People don’t spend their money online easily. Think about it: If you had to answer a long list of questions or struggle to navigate a website, how much money would you be willing to part with? Online shopping is about convenience and comfort, and those of us who have at least once ventured into the realm of online shopping know how time-consuming and unpleasant it can be.
The online stores that stand out from the rest are those that go the extra mile for their users. We’ll look here at some small and big e-commerce websites that create pleasant online shopping experiences. We’ll consider the experience from the very start to the very end, right through to the checkout process.
Product findability is key to any e-commerce business — after all, if customers can’t find a product, they can’t buy it. Therefore, at Baymard Institute, we invested eight months conducting a large-scale usability research study on the product-finding experience. We set out to explore how users navigate, find and select products on e-commerce websites, using the home page and category navigation.
The one-on-one usability testing was conducted following the “think aloud” protocol, and we tested the following websites: Amazon, Best Buy, Blue Nile, Chemist Direct, Drugstore.com, eBags, GILT, GoOutdoors, H&M, IKEA, Macy’s, Newegg, Pixmania, Pottery Barn, REI, Tesco, Toys’R’Us, The Entertainer, and Zappos. The pages and design elements that we tested include the home page, category navigation, subcategories, and product lists.
In this article, we’ll take you on a thought-provoking journey through carefully selected Web designs. Certainly, these websites have some captivating interactivity; however, the selection of type and the typographic styling and spacing are the reasons why we chose them for this piece.
In the context of typography, considering composition and grid structure is also important. Composition and grid structure are vital factors in effective communication with type.
Is sketching by hand more than a nostalgic activity? How is paper any different from a screen, especially when hardware is becoming more and more sophisticated? Is improving your hand-sketching skills really worthwhile when high-tech software is advancing every day?
Everyone seems to have a strong opinion about hand-sketching these days. Some absolutely hate the thought of putting their ideas to paper because they can’t draw to save their lives. Others couldn’t imagine their creativity surviving without it. Love it or hate it, there’s much more to a sketchbook than old-school charm.
Designing and developing can be time-consuming, especially when the project involves a new challenge, putting the team or freelancer into unknown territory. Moreover, time is a key factor in productivity. Working efficiently enables us to deliver better value at a competitive price.
However, some steps can be repeated for every project. These are steps we know and should make as quick as possible in order to have more freedom to experiment with new solutions. This article presents a collection of tools, tips and tricks that will make your standard workflow as fast and practical as possible, so that you have more time for the exciting parts of the project.