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This category features articles on general design principles, Web design, typography, user interface design and related topics. It also presents design showcases and practical pieces on the business side of design. Curated by Alma Hoffmann.
Has a client ever asked you to make the logo bigger? Maybe they asked that just after you completed their request to make a heading bigger. The new heading stands out, but now the logo is too small in comparison and isn’t getting noticed. The clients wants to make the logo bigger.
Of course, now that the logo and heading are bigger, both are going to attract more attention than the main call-to-action button, which will need to be made bigger. And once the button is bigger, the heading is going to start looking small again.
How does one design and develop for the responsive web? A lot of methodologies out there try to tackle this problem, but all of them rely on the same classic website development process. It boils down to the following: design and then develop.
Let’s go nuts and flip this outdated methodology on its head. Before we start flipping things around, let’s take a quick stroll down memory lane, just so we know where we’ve come from and where we are now.
There are many parallels between the volatility of the web industry and China’s breakneck rate of change: For one thing, it’s hard to keep a finger on the pulse of either. But add the two together and you get China’s tech scene, a virtual landscape in such constant flux that our only hope of keeping pace is to look as far into the future as we’re able, try to discern what’s coming, and brace for impact.
Make no mistake: The Chinese web is in some ways a different place than the web you’re used to — particularly in two or three crucial respects — and user expectations are not quite the same as they are in the West. In this article, I’ll examine the things all web professionals should know before swan-diving into the Chinese market, including how mobile-only social platforms have become the revolutionary new frontier of Chinese web design, and who’s designing beautiful websites in China today.
Think of all the people you know who inspire you, whether family and friends or public figures. Who are the most interesting, engaging and stimulating to be around? The ones with the great ideas and energy for life? These people almost certainly always ask questions and have an insatiable thirst to learn new things.
According to Donald N. MacKinnon, who is considered to be a world-leading researcher on creativity: "Creative people have considerable cognitive flexibility, communicate easily, are intellectually curious, and tend to let their impulses flow freely."
Frank Lloyd Wright was a century ahead of his time. He was a pioneer, an avant-garde architect who broke free of the traditions of his era. His views on materials, form, function, space and environment define his iconic works. These ideals and principles are still used in architecture today, and his buildings have stood the test of time, remaining relevant even in today’s digital age.
I find a lot of inspiration in Wright’s timeless work. As designers, we’re frequently asked to create digital experiences (especially in software) that will have a lifespan of 5 to 10 years. This is an eternity in “digital” time, and it has made me ponder the future. What kind of devices will people be using in the next few decades? What interaction patterns will we be using in 25 years? 50 years?
Every element on a web page exerts a visual force that attracts the eye of the viewer. The greater the force, the more the eye is attracted. These forces also appear to act on other elements, imparting a visual direction to their potential movement and suggesting where you should look next.
We refer to this force as visual weight and to the perceived direction of visual forces as visual direction. Both are important concepts to understand if you want to create hierarchy, flow, rhythm and balance in your composition.
In the physical world, no one builds anything without detailed blueprints, because people’s lives are on the line. In the digital world, the stakes just aren’t as high. It’s called “software” for a reason: because when it hits you in the face, it doesn’t hurt as much. No one is going to die if your website goes live with the header’s left margin 4 pixels out of alignment with the image below it.
But, while the users’ lives might not be on the line, design blueprints (also called design specifications, or specs) could mean the difference between a correctly implemented design that improves the user experience and satisfies customers and a confusing and inconsistent design that corrupts the user experience and displeases customers.
Apple launched the Macintosh personal computer in 1984. It was more user-friendly than other PCs at that time — and, with its desktop publishing software, graphical user interface and mouse (all novel at the time), the Mac was uniquely geared to designers. Compared to what we can create on the computer today, the original Macintosh, with only 128 KB of memory, had limited capabilities. At the time, though, it opened up so many new possibilities.
Of course, using a computer didn’t automatically make designers better at their craft. Instead, the new technology gave them more control and sped up their exploration process. As with anything unfamiliar, the Mac sparked debate among designers during this time: While some saw the computer as simply another tool for creating work, like a drawing pen, others saw its potential as a medium in itself.
As we refine our methods of responsive web design, we’ve increasingly focused on measure (another word for “line length”) and its relationship to how people read.
The popularization of the “ideal measure” has led to advice such as “Increase font size for large screens and reduce font size for small screens.” While a good measure does improve the reading experience, it’s only one rule for good typography. Another rule is to maintain a comfortable font size.