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Smashing Conf Barcelona

You know, we use ad-blockers as well. We gotta keep those servers running though. Did you know that we publish useful books and run friendly conferences — crafted for pros like yourself? E.g. our upcoming SmashingConf Barcelona, dedicated to smart front-end techniques and design patterns.

Category: Designinformer

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Grid-Based Web Design, Simplified

A grid at its barest is nothing more than a series of intersecting horizontal and vertical lines spaced at regular intervals, but its innate propensity for creating order out of chaos makes it one of the most powerful tools at a designer’s disposal. If you want to reap their benefits of grids on your next project but are unsure of the specifics, this article is for you.

Grids are everywhere in our society, and have been for centuries, as this city plan for Washington, DC drawn in 1792 by Charles L’Enfant demonstrates. If you’re even vaguely acquainted with the fundamentals of graphic design, you’ve probably worked on some kind of a grid or at the very least seen examples of grid-based layouts. Grids are an established design tool, and a wealth of knowledge exists in the literature discussing the theory of grids and extolling their benefits. I will make no attempt to summarize them here (if you want a good primer on grid theory, have a look at this piece by Mark Boulton).

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Choosing Your First Full Time Position Wisely

Being a web developer or designer is a great job. Working full-time doing the things you love and having the ability to work freelance on the side is a plus. But being a college student looking for placement, or fresh out of school and looking for your first full time job can be stressful. Not knowing exactly what to look for can cause some problems, and potentially even hamper your future in some cases working for others. So what do you look for when you are searching for a placement or your first full-time job?

Having went through this in the past, I had no guidance of what to look for. Applying for several jobs over the internet job boards, I found a small company hiring developers with little to no experience, and offering the job through a local internship program. I thought this was a great opportunity so I took it. In the beginning, it was great. I learned quite a few things while working at this small company.

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Meeting Your Client for the First Time

When I first started out as a freelancer and got my first client – the prospect of meeting him was daunting to say the least. Over time, my confidence grew which led me to write a short overview of points related to that first crucial introduction here.

However, meeting a client as I have learned is much more than just remembering to bring a pen and a spare laptop battery! There are many dos, and don'ts as well as pitfalls to avoid.

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The Basics of Business Card Design

A business card in some cases is the most important marketing piece that a company will have. It has the potential to make or break business deals, and is just as important as the way you present yourself during a first impression. In this post, we will cover some of the basics such as typography, layout, object placement and printing standards when designing a business card.

Before you move too far into a fresh design, printing standards should always be considered. Most printing companies now require files to have appropriate bleeds and margins or your might get an email to upload new files and in some cases, incur extra fees. To correctly set up your design, you need to download or create a template. There are two ways to establish what type of template you are going to use, and that is whether you are going to have image bleed or not. Bleed is the area in which an image runs off the edge of your design. If your image doesn't bleed then your job just got a little easier. Use a 3.5×2 document. If you are using bleeds, then make sure your template is set up with a 1/8" margin outside the printable area. You can download a sample template here.

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What I Wish Someone Had Told Me About Freelancing

I've been freelancing as a brand identity artist for about a year now and there are some things I have learned along the way. I researched a lot of articles about freelancing but all of them tended to say the same things, like don't quit your day job until you have a solid plan in place, be prepared to market yourself, get to know your tax laws, etc etc etc. While this is all great advice, there are still some things that I feel people should have told me.

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Banner Advertising for Beginners: Everything I Wish I Knew When I Started

Banner ads, also known as display ads or image ads, are image-based advertisements that are widely popular online. Why are banner ads so popular? They are a cost-effective way to allow advertisers to attractively display their products and services online across an array of websites. Additionally, banner ads allow for increased brand recognition and ad targeting.

Before jumping in and creating multiple banner ads there are a few recommendations to review first. You need to take into consideration the size and position of the advertisement, the context of the ad, the call to action, the file size, and other components. Outlined here are recommendations to help you design suitable ads, effective, and profitable advertisements.

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What’s Brand?

Brand is an important part of any business. So why do some of us claim we brand businesses, when we fall so short on it's definition and limit ourselves at logo design? There are many factors that affect a brand and these factors can contribute to a unique and long-lasting brand. We often overlook the real meaning of brand and we need to understand it to fully comprehend the field.

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The Secret Behind Great Designs: A Young Web Designer’s View

As web designers, we all want to create beautiful websites that get noticed. We want our designs to look great and stand out from among the rest. So how do we get the experience and the skills needed to create amazing designs? In this article, we will let you in on a little secret that can greatly impact your path to becoming a great designer.

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To Sketch or Not to Sketch – That is the Question

Close your eyes and picture this scenario. You have just landed a dream contract with a client and you are anxious to start working. You have already consulted with them regarding the subject matter (a logo, a website, a brochure, etc.) and you've written up a design brief. It's time to let your creative juices flow. For goodness sake, this is why the client signed the contract and sent the check. Now, go ahead and "wow"them!

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Ask the Expert – Speaking About Startups with Collis Ta’eed of Envato

Ask the Expert is a popular and on-going interview series here on Design Informer. In this edition of Ask the Expert, I had the chance to email Collis Ta'eed and ask him some questions regarding Envato, the popular web startup.

Collis is one of the founders of Envato, which originally started with just one website selling Flash files. Envato now has over twenty websites and they are still constantly growing. Collis provides general vision, design, marketing, and new business ideas for Envato, where he is the CEO.

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