January 7, 2021 — Developing a Shopify app and being able to sell it are two different things. While you might be a very skilled app developer, that’s not always enough for Shopify merchants to decide to install a newly released and unreviewed app on their sites. If you want to give merchants a reason to install and use your Shopify app, there are four things you need to do. Read more…

November 10, 2020 — In this article, we look at three key parts of a digital store and what you can do to design each to help customers more quickly and effortlessly get to the checkout stage. Read more…

October 13, 2020 — How can you convince your clients to make a faster (and easier) buy-in? With the help of a guided design exercise, Kelly Schummer explains how the Design Shopping workflow can help guide you throughout the design phases. Read more…

September 22, 2020 — In this article, we’ll be looking at how to set up a grid layout for products on your collection pages, and how to use Shopify’s section settings to create customizable options in the online store editor. Read more…

July 9, 2020 — There was a time when marketers used things like urgency, scarcity and FOMO to drive online shoppers to a sale. But scare tactics can actually hurt a brand’s relationships with customers. By their very nature, we run into similar problems with shipping and inventory alerts. That said, there are ways that web designers can keep panic and frustration from seeping into the shopper’s experience. Read more…

December 6, 2019 — Every website or PWA you build should automate as much prospecting and selling as possible. The only thing is that visitors enter websites with various mindsets, depending on which part of the buying stage they’re at. This means that you can’t just take every person who enters the site through the same path. You have to design a custom sales funnel (or pathway) for each kind of buyer. Here’s what you need to keep in mind. Read more…

November 21, 2019 — What if we removed “fear” from the “fear of missing out” and put the good parts of this marketing strategy to use in web and app design? This article unpacks four ways you can use (F)OMO when designing digital experiences. Read more…

August 26, 2019 — This tutorial will show you how to harness the power of HTML5 web storage by creating a shopping cart step-by-step. What you learn from this tutorial can easily be applied to other site features that may not require database storage and more. Read more…

September 3, 2018 — The 2017 holiday season proved — once again — that e-commerce has become a major part of consumers’ shopping habits. This guide will take a closer look at the role mobile websites played in sales from that time period and how to use that data to prepare your website for the 2018 holiday season. Read more…

August 28, 2018 — Users can be hesitant to fill out forms. That is why it is our goal as designers to make the process of filling out a form as easy as possible. In this article, I’ll share a number of practical techniques that are bound to help you design effective forms. Read more…