Want to build a website or PWA that attracts a large audience and then converts as much of that audience into paying customers as possible? If that’s the case, what you need to do is use storytelling in your design — and there are a bunch of ways to do this. The key is to pair your client’s story, brand image, and goals with the style of story you decide to tell. There’s a ton of variation in how a story can be told. There is one thing they all need to have in common though: They need to somehow draw the reader into the narrative.
Read more…
When someone reads a story, they have certain expectations about how that story will unfold whether they know how to articulate them or not. The same is true about users coming to our websites. We can pull principles from storytelling to help us meet and, hopefully, exceed those user expectations. Today, John Rhea will pull out and discuss just a few examples of how thinking about your users’ stories can increase user engagement and satisfaction. He’ll look at audience expectations and how your site is meeting those expectations or not.
Read more…
We are still at the beginning stages of the new technological revolution — the exciting time when technologies like AR will be an expected part of our daily routines — and it’s our opportunity to create a solid foundation for the future generation of designers. Designers who work on AR projects have a role of explorers — they experiment and try various approaches in order to find the one that works best for their product and delivers the value for people who will use it. In this article, Gleb Kuznetsov shares his personal experience and advice on how to create and design AR apps.
Read more…
Creating a dashboard with API data is often a complex affair. Choosing your tech stack, integrating APIs, selecting the right charts and beautifying with CSS styles can become tricky. This tutorial is a step-by-step guide on how to help you create a weather dashboard in Vue.js using API data.
Read more…
Have you ever had a requirement in which you had to design and build an interactive web experience but the grid system fell short? Furthermore, the design elements turned into unusual shapes that just wouldn’t fit into the regular web layouts? In this article, Krutie Patel is going to build an interactive infographic using Vue.js, SVG and GreenSock by using dynamic data and unusual layout.
Read more…
In Google’s never-ending journey to make the web a mobile-friendly place, we now have even greater insights into the four key reasons why consumers reach for their mobile devices. These are known as micro-moments, and this post aims to teach you how to design for micro-moments to increase website conversion rates.
Read more…
Understand your audience and purpose. Try employing mobile usability testing to better understand your visitors’ needs. Have one big idea per screen. Put content under properly labeled display elements, instead of on secondary pages. Maximize mobile capabilities. In this article, Alex Jasin covers five mobile interface myths that you’ve probably been sold on (and why that might be a bad thing). Remember: Test, test, test. And then test again.
Read more…
Taking your app to a new platform requires that you adapt to your users’ expectations and needs in that new medium. When moving from desktop web to mobile interfaces, developers have had to rethink interaction design to work around a constrained screen size, a new set of input gestures and unreliable network connections.
In this article, Bear Douglas and Sara Culver will walk you through their extended UX guide which will let you design a good experience end to end, but here, they’ll focus on identifying basic assumptions about users, considering UI aspects that are specific to messaging platforms, and writing app text for conversation.
Read more…
Today, virtually all companies have to grow non-stop. What we call “growth” in the tech world is called “persuasion” in academia. With this article, Akar Sumset will show you why gamification is a great tool for growth and how persuasion science proves that. You will see how the six components of mass interpersonal persuasion relate to gamification, with well-known examples and facts for it to be easier to understand and relate to. Let’s get going!
Read more…
Even though gestural controls have been around since the early 1980s and have enjoyed a level of ubiquity since the early 2000s, designers are still in the beta-testing phase of making gestural controls intuitive for everyday use. In this article, Kyle Sanders will explore the benefits and drawbacks of gestural controls for mobile UIs, as well as offer advice on effective implementation that avoids the gap in user familiarity.
Read more…
