Great logo design can do incredible things for the company behind it. Set the tone for the brand. Improve memorability. Help users emotionally connect to the brand. Create consistency between all marketing channels. Set it apart from the competition. But as a web designer, do you know how to tackle the lofty request of logo design when a client brings it to you?
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The very best logos are simple and flexible, with varying formats and layout options so that when a site is optimized for a device, the brand is also optimized to the space allocated for it. In this article, Jon Tarr will see why simple, flexible and versatile logo design has become so important. Industry-leading, born-in-the-cloud brands such as Twitter, Facebook, Spotify and Google are refining and simplifying their brands owing to responsive web design and the growing impact of the mobile device market.
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As logo and brand designers, our work starts long before the first concept sketches, and finishes long after the last perfectly placed pixel. Our work requires so much more than just creative ideas and technical skills — it compels us to be a marketer, strategist, psychologist, salesperson, showman and project manager at the same time. It’s difficult, but it’s also exciting and challenging! The goal of my article is to help you rethink your (logo) design workflow. Some of these tips are mine, others are borrowed from world-famous designers. All these tips and tricks are tested and proven, and are tailored to improve your workflow for (re)branding projects.
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A handful of simple shapes have been used throughout time in the art of all cultures: the circle, intersecting lines, the triangle, the square and the spiral. Each fundamental shape never varies in its basic function because each unifies purpose with form. Don’t let the simplicity of these forms fool you. It is because they are so simple that they have the ability to scale consistently and are used as the building blocks of nature and the man-made world. They also provide consistent messaging for a logo. In this third part of the series, Maggie Macnab will talk about how geometry influences logo design.
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The essential property of a pattern is repetition. Because they are continuous, they read like a story. The periodic migration of herds, the transit of constellations across the sky and the distinct features of different terrains are all examples of patterns that create expectations upon which we depend. Designers use patterns based on nature because they are reliable. This three-part series explores fundamental creative strategies for designing effective logos. The first part showed how to use symbols, metaphors and the power of intuition. In this part, Maggie Macnab shows you how to use nature’s patterns in logo design.
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Designing a good logo is the utmost in creative problem-solving. The process makes you really think succinctly about how relationships work. The practice of logo design develops your skills of intuition to recognize obscure but effective solutions and teaches you to discover connections that aren’t apparent on the surface. Adding a universal quality to a logo provides the broadest communicative reach, what almost all identities are intended to accomplish. This three-part series explores fundamental creative strategies for designing effective logos. The first part shows how to use symbols, metaphors and the power of intuition.
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Michael Tuck shows how to add “app”-like icons to your sites for mobile and desktop browser displays. Identify your site with an icon that stands out from the crowd.
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What do you think about the HTML5 logo revealed by the W3C? This article wants to be a space for the web design community to offer comments on the new HTML5 logo, its stated purpose, and the further developments on the term “HTML5”.
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A website is never done. Everyone has worked on a project that changed so much after it launched that they no longer wanted it in their portfolio. One way to help those who take over your projects is to produce a style guide.
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This is the most exciting “Ask the Expert” interview that we’ve had so far on Design Informer. A few months back, I had the opportunity to speak with Milton Glaser thanks to one of his assistants, Scarlett Rigby. [Links checked January/17/2017]
I was able to ask Milton Glaser some questions about a few different topics such as art, design, education and more. If you’re not familiar with Milton Glaser, he is a world renowned graphic designer who is probably most famous for creating the I Love New York logo.
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