April 14, 2016 — The modern logo has to work harder than ever before. In the past, a company logo was perhaps intended simply for a shop sign and printed in local newspaper adverts. Today’s logos have to work with a growing plethora of smart devices with varying screen sizes and … Read More…

February 25, 2016 — As logo and brand designers, our work starts long before the first concept sketches, and finishes long after the last perfectly placed pixel. Our work requires so much more than just creative ideas and technical skills — it compels us to be a marketer, strategist, … Read More…

June 23, 2015 — Galileo knew it. Every ancient culture that left traces of knowledge in their art knew it. Basic shapes compose the fundamental geometry of the universe. We can take credit for a lot of things, but human beings did not invent geometric shapes. We discovered them through the … Read More…

June 12, 2015 — There are only a handful of fundamental patterns that create all of the natural diversity around us. Nature’s patterns perform three basic tasks that get the work of the universe done by moving, storing and connecting energy. Nature communicates within an interconnected and … Read More…

June 5, 2015 — No designer creates wow work 100% of the time. There’s no question that creating good design takes significant exertion, but generating the wow factor in your work can also be fairly effortless. Many designers follow their intuition during the creative process and … Read More…

May 12, 2011 — According to Brandweek, “brands are the express checkout for people living their lives at ever increasing speed. This article shows you how, and why, to add “app”-like icons to your sites for several mobile and desktop browser displays, to clearly and elegantly identify your … Read More…

January 22, 2011 — This has been an interesting week for the web design community, to say the least. The W3C revealed a new HTML5 logo to help designers and developers ‘tell the world’ that they’re using HTML5. The logo was designed by Ocupop design agency, and it’s licensed under … Read More…

July 21, 2010 — A website is never done. Everyone has worked on a project that changed so much after it launched that they no longer wanted it in their portfolio._One way to help those who take over your projects is to produce a style guide. Read More…

July 13, 2010 — This is the most exciting “Ask the Expert” interview that we’ve had so far on Design Informer. A few months back, I had the opportunity to speak with Milton Glaser thanks to one of his assistants, Scarlett Rigby. [Links checked January/17/2017] I was able … Read More…