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This category features articles on best and emerging practices for responsive website design, Web apps and native apps. While the mobile Web is still in it’s infancy, we can learn from the experiences of professionals who are working on mobile every day. Curated by Derek Allard. Subscribe to the RSS-Feed.
Developers and organizations alike are looking for a way to have more agility with mobile solutions. There is a desire to decrease the time from idea to test. As a developer, I often run up against one hurdle that can slow down the initial build of a mobile hypothesis: user management.
Over the years, I have built at least three user management systems from scratch. Much of the approach can be based on a boilerplate, but there are always a few key items that need to be customized for a particular client. This is enough of a concern that an entire category of user management, authentication and authorization services have sprung up to meet this need. Services like Auth0 have entire solutions based on user and identity management that developers can integrate with.
Editor's Note:This article is targeted at readers experienced in using Google Analytics. If you're new to Analytics, the following guide might be challenging.
Many websites use internal advertising in the form of banners or personalized product recommendations to bring additional products and services to the attention of visitors and to increase conversions and leads.
Naturally, the performance and effectiveness of internal marketing campaigns should be assessed, too, as this is one of the most powerful instruments for generating more leads, more conversions and more revenue on your website. In many cases, web analysts use Google Analytics' UTM campaign parameters to track internal advertising.
In its move to patch a security hole as part of the iOS 10.3 release, Apple has introduced (yet) another redirection mechanism that developers must handle when attempting to implement mobile deep-link routing (i.e. the mechanism to route users to a specific page inside a mobile app, rather than the App Store or app home page).
This redirection instance has introduced additional friction to the app download and reopening process, and data shows that it has decreased conversion rates on iOS 10.3. This post examines the issue in detail and discusses solutions to help developers fix it.
In these politically uncertain times, developers can help to defend their users’ personal privacy by adopting the Privacy by Design (PbD) framework. These common-sense steps will become a requirement under the EU's imminent data protection overhaul, but the benefits of the framework go far beyond legal compliance.
Let’s give credit where credit is due. The global political upheaval of the past 12 months has done more to get developers thinking about privacy, surveillance and defensive user protection than ever before. The risks and threats to ourselves, and to our users, are no longer theoretical; they are real, they are everyday, and they are frightening.
It wasn’t long after Hollywood released its first 3D films that the movie format quickly gained huge popularity worldwide. Thanks to developments in video-recording technology, any user can now shoot a video on their own. You can make a stereo record of memorable events in your life or create wonderful material for your business.
Our team was also attracted to 3D filming. We thoroughly studied the features of the human visual apparatus and the technical details of stereoscopic photography. Then, we decided to develop an iOS app to shoot 3D videos and upload the videos to YouTube. The idea behind the app was to facilitate the shooting of 3D video by mounting two iPhones to a special frame — and we did it! That was how the Stereo Video Recorder app appeared.
Apple's Worldwide Developer Conference (WWDC) has been running for 34 years, which is 6 years longer than The Simpsons. Like Netflix, Apple likes to drop a whole season at once. When it does, I devote that week and the following weekend to binge-watching as many videos as I can and trying out some of the new technology, especially as it relates to iOS.
In the past 10 years, a big portion of these conferences has been devoted to iOS. This is where we learned about the first iPhone SDK, notifications, share and today widgets, the iOS 7 redesign, iPad multitasking, and other iOS milestones. I was genuinely surprised with some of the announcements this year.
The average American spends at least five hours per day on their smartphone. So, why is it so hard to make mobile ads work? Marketers toil over clicks and conversions on highly targeted ads, but users, tired of intrusive banners, keep installing ad blockers.
With $100 billion in annual mobile ad spend at stake, someone has to figure out a way to fix this disconnect.
For the holidays, the owner of (and my boss at) thirteen23 gave each employee a Google Home device. If you don’t already know, Google Home is a voice-activated speaker powered by Google Assistant and is a competing product to Amazon’s line of Alexa products.
I already have the Amazon Echo, and as Director of Technology at thirteen23, I love tinkering with software for new products. For the Amazon Echo, you can create what are called "skills", which allow you to build custom interactions when speaking to the device.
Imagine that it's a hot day. The sun is out, and the temperature is rising. Perhaps, every now and then, there's a cool breeze. A good song is playing on the radio. At some point, you get up to get a glass of water, but the exact reason why you did that at that particular time isn't easy to explain. It was "too hot" and you were "somewhat thirsty," but also maybe "a little bored." Each of these qualities isn't either/or, but instead fall on a spectrum of values.
In contrast, our software is usually built on Boolean values. We set isHot to true and if isHot && isThirsty && isBored, then we call getWater(). If we use code like this to control our game characters, then they will appear jerky and less natural. In this article, we'll learn how to add intelligent behavior to the non-player characters of a game using an alternative to conventional Boolean logic.
Once someone starts using your app, they need to know where to go and how to get there at any point. Good navigation is a vehicle that takes users where they want to go. But establishing good navigation is a challenge on mobile due to the limitations of the small screen and the need to prioritize content over chrome.
Different navigation patterns have been devised to solve this challenge in different ways, but they all suffer from a variety of usability problems. In this article, we’ll examine five basic navigation patterns for mobile apps and describe the strengths and weaknesses of each of them. If you’d like to add some patterns and spice up your designs, you can download and test Adobe XD for free and get started right away.
In 2015, Google announced that mobile searches surpassed desktop searches in at least 10 countries. 56% of traffic on major websites comes from mobile. In light of this, Google’s decision to improve the mobile user experience by various means, such as AMP pages and a dedicated mobile index, comes across as a sound business move.
More than half of the 2 trillion searches Google processes each year come from mobile devices. Mobile devices have changed the way we approach search, ushering in new types of habits such as local search, voice search and more. These consumer habits have greatly affected the way search engine providers think about user search intent.
Why write requirements? Well, let's imagine you want to produce a mobile app, but you don’t have the programming skills. So, you find a developer who can build the app for you, and you describe the idea to him. Surprisingly, when he showcases the app for the first time, you see that it is not exactly what you want. Why? Because you didn’t provide enough detail when describing the idea.
To prevent this from happening, you need to formalize the idea, shape it into something less vague. The best way to do that is to write a requirements document and share it with the developer. A requirements document describes how you see the result of the development process, thus making sure that you and the developer are on the same page.