SmashingMag is running a lil’ giveaway among its Smashing newsletter subscribers until Tuesday, Oct. 27, with some exciting goodies to win. Make sure to join in and good luck!
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If you’ve been looking for a list of email newsletters dedicated to web designers and developers, we’ve got one that is bound to help you keep up with the industry — the most useful news and resources sent directly to your email inbox.
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There’s always room for improvement. Start making a change today by improving your contact forms — those crucial elements before users make a purchase or subscribe to a newsletter.
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Email is one of the best ways to engage with your users, especially during the holiday season. However, if you want to stand out, no matter how beautiful your emails are, you need to make sure they render correctly in your reader’s inbox, regardless of what email client they’re using. Creating responsive email is not an easy task, and there are various reasons for that.
First, there is no standard in the way email clients render HTML. This is true for email clients from different companies, such as Outlook and Apple Mail, but not only. Even different versions of Outlook, such as Outlook 2003, Outlook 2013 and Outlook.com, render HTML differently.
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Looking for a starting point for designing emails? Not sure which font size to use? In this article, Anna Yeaman explores how email designers handle responsive typography within various industries, so she amassed 50 emails across various industries that she thinks do a good job with typography to see if any patterns emerged. This study provides a decent starting point for designing emails. The proportional relationships, the guideline to build out a custom responsive type scale that adjusts across viewports and some basic guidelines such as fluid line heights have proven the most useful.
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Using the data from over 22 billion email subscribers, we determined what designers should prioritize when creating an email newsletter, both this year and beyond. Which email clients and platforms should we be supporting now? Should we learn all of the email workarounds or just use existing builders and frameworks? In this article, Ros Hodgekiss will interpret the numbers from her “Email Marketing Trends” report to help designers like you make informed decisions about what works and what doesn’t in email newsletters.
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There are so many options for running an online course, and all of them seem slightly confusing or time-intensive to set up! Using the method outlined below, Paul Jarvis created a self-paced email course that had over 1,000 registrations in the first 24 hours, and almost 2,500 in the first week. There are other ways to do this using MailChimp, such as triggering the completion of a course with a URL, but this is how he did it.
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What’s the point in creating a beautiful, valuable app if no one knows about it? Today we’ll focus on how to get a head start with email marketing by wrangling testers, staying in touch with users and successfully building hype for your app. Then, we’ll move on to how to announce the launch and measure results. While this article isn’t heavy on coding and development, you’ll find an assortment of practical suggestions that you can apply to your projects.
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