Websites, unfortunately, aren’t as environmentally friendly as we might like them to be. This article contains some thoughts and experiences from trying to clean them up.
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Getting a good performance score from Google is hard for any website — but doing so for an online store is even harder. We achieved green scores — even several for mobile. Here is how we did it.
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Google’s “Page Experience Update” will start rolling out in June. At first, sites that meet Core Web Vitals thresholds will have a minor ranking advantage in mobile search for all browsers. Search is important to any business, and this is the story of how Beau Hartshorne and his team at Instant Domain Search improved their Core Web Vitals scores.
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“Tree-shaking” is a must-have performance optimization when bundling JavaScript. In this article, we dive deeper on how exactly it works and how specs and practice intertwine to make bundles leaner and more performant. Plus, you’ll get a tree-shaking checklist to use for your projects.
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How are Core Web Vitals measured? How do you know your fixes have had the desired effect and when will you see the results in Google Search Console? Let’s figure it out.
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Adding video to your application can increase customer engagement and satisfaction. But the exact opposite can occur when there are issues with the video playback: video stalls are frustrating and drive customers away. In this article, we’ll walk through the steps to optimize the video on your website to ensure fast playback and reduce stalls.
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In this article, we’ll take a close look at some of the changes we made on this very site — running on JAMStack with React — to optimize the web performance and improve the Core Web Vitals metrics. With some of the mistakes we’ve made, and some of the unexpected changes that helped boost all the metrics across the board.
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To prevent layout shifts and improve performance scores, we need to always set width and height attributes on our images. Here’s why and when it matters.
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The Embedded Image Preview (EIP) technique introduced in this article allows us to load preview images during lazy loading using progressive JPEGs, Ajax and HTTP range requests without having to transfer additional data. JPEG files, for which lazy loading is mostly used, have the possibility, according to the specification, to store the data contained in them in such a way that first the coarse and then the detailed image contents are displayed. Instead of having the image built up from top to bottom during loading, a blurred image can be displayed very quickly, which gradually becomes sharper and sharper.
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Web developers know what they’re doing in terms of optimizing a website for page speed, but is it enough in Google’s eyes? When it comes to mobile loading speeds, your website can always be faster. And if you’ve implemented all of the caching, minification and other optimizations you possibly can, it’s time for the web designer to step in and get creative. As a writer, Suzanne Scacca takes care of the on-page optimizations while the developer she hands content over to does the technical SEO stuff. Web designers and developers can easily tackle the parts of speed optimization that are in each of their wheelhouses.
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