June 10, 2021 — Building a faster website can be a rocket task these days. There are so many things to consider, so it’s challenging to get everything right. Here are some less-known tools that might help you get there. Read more…

June 8, 2021 — It’s here! For the last year, we’ve been working with Addy Osmani on a new Smashing Book all around image optimization. And now it’s here. Meet “Image Optimization”, our deep-dive guide to understand how to deliver high-quality images on the web fast. Read more…

June 2, 2021 — Google’s Core Web Vitals initiative has taken the SEO and Web Performance worlds by storm and many sites are busy optimizing their Page Experience to maximize the ranking factor. The Cumulative Layout Shift metric is causing trouble to a lot of sites, so let’s have a look at ways of addressing any issues for that metric. Read more…

June 2, 2021 — Getting a good performance score from Google is hard for any website — but doing so for an online store is even harder. We achieved green scores — even several for mobile. Here is how we did it. Read more…

May 25, 2021 — Web fonts are often terrible for web performance and none of the font loading strategies are particularly effective to address that. Upcoming font options may finally deliver on the promise of making it easier to align fallback fonts to the final fonts. Read more…

May 20, 2021 — A step-by-step tutorial on adding authentication and authorization to your Next.js apps, with Auth0. We’ll be using a Next.js SDK to connect our application to the Auth0 API and will create the dynamic API route for React. Read more…

May 17, 2021 — Google’s “Page Experience Update” will start rolling out in June. At first, sites that meet Core Web Vitals thresholds will have a minor ranking advantage in mobile search for all browsers. Search is important to any business, and this is the story of how Beau Hartshorne and his team at Instant Domain Search improved their Core Web Vitals scores. Read more…

May 6, 2021 — When dealing with themes for large platforms and CMS, legacy issues often become a bottleneck. In this article, Carson Shold discusses how his team improved the performance and organization of their Shopify themes, and improved maintainability along the way. Read more…

May 5, 2021 — This article showcases a case study of Bookaway’s landing page performance. We’ll see how taking care of the props we send to Next.js pages can make loading times and Web Vitals better. Read more…

April 29, 2021 — Images have also been a key part of the web. They communicate ideas instantly, but they are also a lot heavier than text to load. This means that it’s essential to get loading and displaying them right, if you want to give your users a fantastic first impression. An excerpt from Addy’s new book (also, check a free PDF preview). Read more…