May 6, 2021 — When dealing with themes for large platforms and CMS, legacy issues often become a bottleneck. In this article, Carson Shold discusses how his team improved the performance and organization of their Shopify themes, and improved maintainability along the way. Read more…

May 5, 2021 — This article showcases a case study of Bookaway’s landing page performance. We’ll see how taking care of the props we send to Next.js pages can make loading times and Web Vitals better. Read more…

April 29, 2021 — Images have also been a key part of the web. They communicate ideas instantly, but they are also a lot heavier than text to load. This means that it’s essential to get loading and displaying them right, if you want to give your users a fantastic first impression. An excerpt from Addy’s new book (also, check a free PDF preview). Read more…

April 28, 2021 — The cat is out! For the last year, we’ve been working with Addy Osmani on a new Smashing Book all around image optimization. And now it’s here. Meet “Image Optimization”, our practical modern guide to delivering high-quality images on the web with the best performance. Read more…

April 19, 2021 — How are Core Web Vitals measured? How do you know your fixes have had the desired effect and when will you see the results in Google Search Console? Let’s figure it out. Read more…

March 25, 2021 — How do we get media performance right while staying within performance budgets? Let’s take a look at the recent stats and data around performance budgets, video playback performance issues and some techniques and tools to address these issues. Read more…

March 19, 2021 — Wondering what’s happenin’ at Smashing? Well, we’ve been busy. Here’s a little story of how we removed floating labels, improved performance on mobile, and launched a new series of articles. Oh, and how you can contribute to Smashing, too. Read more…

March 2, 2021 — With mobile traffic accounting for over 50% of web traffic these days, leaving your mobile performance unoptimized isn’t really an option. In this article, we’ll discuss the complexity and challenges of mobile, and how mobile testing tools can help us with just that. Read more…

February 15, 2021 — Adding video to your application can increase customer engagement and satisfaction. But the exact opposite can occur when there are issues with the video playback: video stalls are frustrating and drive customers away. In this article, we’ll walk through the steps to optimize the video on your website to ensure fast playback and reduce stalls. Read more…

January 21, 2021 — In this article, we’ll take a close look at some of the changes we made on this very site — running on JAMStack with React — to optimize the web performance and improve the Core Web Vitals metrics. With some of the mistakes we’ve made, and some of the unexpected changes that helped boost all the metrics across the board. Read more…