July 10, 2018 — Involving other people early on — especially people from other disciplines — can feel scary. By taking inspiration from code reviews, we can improve collaboration both within our own fields as well as across disciplines, be it design, UX, content or development. Read More…

April 17, 2018 — Creating personas based on actual user data is a great way to build internal consensus, improve your product’s UX, and make your design team more effective. Learn how to create and use data-driven personas to improve your design process. Read More…

February 9, 2018 — (This article is kindly sponsored by Adobe.) Designers tend to get lost in the details until they have everything mapped out. This is not recommended, as the design process is an iterative one. This guide will help you stay on track. Read More…

May 8, 2017 — Why write requirements? Well, let’s imagine you want to produce a mobile app, but you don’t have the programming skills. So, you find a developer who can build the app for you, and you describe the idea to him. Surprisingly, when he showcases the app for the first … Read More…

April 24, 2017 — As a designer, you will be facing more demands and opportunities to work with digital systems that embody machine learning. To have your say about how best to use it, you need a good understanding about its applications and related design patterns. Read More…

January 17, 2017 — Creating that singular piece of graphic design that users will first interact with each time they encounter your product can be intimidating. A beautiful, identifiable and memorable app icon can have a huge impact on the popularity and success of the app. But how exactly … Read More…

January 3, 2017 — Digital products are getting more and more complex. In this article, Yury Vetrov explains why we need to support more platforms, tweak usage scenarios for more user segments, and hypothesize more. Read More…

December 12, 2016 — Around a year ago, while working at a digital agency, I was given the objective of streamlining our UX design process. Twelve months later, this article shares my thoughts and experiences on how lean thinking helped to instill efficiencies within our UX design process. When … Read More…

November 7, 2016 — I realized something the other day: I’ve been designing apps for nine years now! So much has changed since the early days and, it feels like developers and designers have been through a rollercoaster of evolutions and trends. However, while the actual look and … Read More…