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Category Product Strategy

See all the Smashing articles in our Product Strategy category.

34 more articles

Giving Your Product A Soul

After a few years of designing products for clients, I began to feel fatigued. I wondered why. Turns out, I’d been chasing metric after metric. “Increase those page views!” “Help people spend more time in the app!” And it kept coming. Still, something was missing. I knew …

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