CategoryProduct Strategy

November 28, 2023 — In this article, Sasha guides you through crucial processes and factors to achieve a consistent brand presence across platforms. She offers an overview of the entire brand identity process, explores collaboration with UI teams, and provides essential details on the assets required for the successful implementation of a digital brand. Read more…

February 15, 2023 — How to apply powerful storytelling to design a compelling and memorable digital experience on a landing page. A case study of the Smart Interface Design Patterns landing page. Read more…

January 26, 2023 — 57% of product professionals say that product research has a positive effect on customer satisfaction. 42% agree that it affects profitability. Imagine how much more successful your product would be if you did research continuously? Read more…

September 16, 2022 — How can companies change their rating and review systems to better benefit users? Matt Athanasiou shares some steps to improve the experience of reviewing literature and other products — while also building stronger connections. Read more…

April 15, 2022 — Storytelling is a powerful tool for any UX designer. It helps create a product and understand the people who use it. In this article, Marli Mesibov takes a real-life example of an app she helped to build in 2017 and explains five steps you can use to help you build a story into your user experience. Read more…

January 7, 2022 — Product roadmaps are often treated as a series of checkboxes. But they are more than that. In this article, Scott Himmer explains how internal partnerships, research, design systems, and regular touch bases can help make sure that your product roadmap is a successful one. Read more…

June 25, 2021 — This article is a case study of how a UX audit affects a UI. It explains how a famous educational platform can be analyzed edX against Jakob Nielsen’s usability guidelines. To get started, Mark Lankmiller shares all of the criteria and metrics he used for his UX audit. Read more…

June 24, 2021 — In the dynamic and unpredictable environments in which we work, even the most carefully crafted solutions can have a short shelf life. When we accept that our work is impermanent and our problem-solving abilities are limited, our goal can shift from delivering full solutions to developing tools that empower our users to adaptively design for themselves. Read more…

May 7, 2021 — How do you organize your Google Drive assets? How do you name your Dropbox Paper documents? How do you deal with comments? Let’s get it right. Read more…

March 30, 2021 — In this article, Michael Rispoli explains how he evaluated the decision of whether or not to adopt a serverless database for client projects. This decision will focus on three lenses: the functional aspects of the technology, the developer experience, and the business ramifications of adoption. Read more…