CategoryProduct Strategy

June 25, 2021 — This article is a case study of how a UX audit affects a UI. It explains how a famous educational platform can be analyzed edX against Jakob Nielsen’s usability guidelines. To get started, Mark Lankmiller shares all of the criteria and metrics he used for his UX audit. Read more…

June 24, 2021 — In the dynamic and unpredictable environments in which we work, even the most carefully crafted solutions can have a short shelf life. When we accept that our work is impermanent and our problem-solving abilities are limited, our goal can shift from delivering full solutions to developing tools that empower our users to adaptively design for themselves. Read more…

May 7, 2021 — How do you organize your Google Drive assets? How do you name your Dropbox Paper documents? How do you deal with comments? Let’s get it right. Read more…

March 30, 2021 — In this article, Michael Rispoli explains how he evaluated the decision of whether or not to adopt a serverless database for client projects. This decision will focus on three lenses: the functional aspects of the technology, the developer experience, and the business ramifications of adoption. Read more…

February 26, 2021 — Trust is at the heart of a long-term strategy of any product. There are many ways to earn it, and even more ways to lose it. In this article, we’ll go through how you, as a product designer, can make sure your product nurtures and retains trust throughout every touchpoint. To do that, we’ll be borrowing some of the tricks marketers and product people have up their sleeves. Read more…

September 28, 2020 — By designing digital product pages for smartphone users who are in that early discovery and research phase, your clients can make more money off of their products. Today, we’ll look at how this is done. Read more…

August 25, 2020 — Customer needs should be one of the primary considerations when designing a website or landing page. Read more…

August 12, 2020 — Google knows exactly what consumers want and it has designed simple, intuitive, and useful solutions for them. This article explains why it’s a company whose product features you should be mirroring. Read more…

May 29, 2020 — This article equips you with some of the tools you will need to run high quality, reliable studies that have a real impact on design and product decisions. Read more…

November 11, 2019 — We’ve all dealt with analysis paralysis before. Do I choose vanilla, strawberry or one of the 30 other flavors? And do I go with the cone or cup? When it comes to putting our visitors on the spot, giving them too many options hurts their decision-making ability along with how they feel about the experience as a whole. While you can’t do anything about how much “stuff” is on your site, you can design it in a way that makes it easier for your visitors to make a choice. Today, Suzanne Scacca will look at what it is about the psychology of choice that can be detrimental for conversions and what you can do to keep your PWA visitors from succumbing to it. Read more…