CategoryProduct Strategy

September 28, 2020 — By designing digital product pages for smartphone users who are in that early discovery and research phase, your clients can make more money off of their products. Today, we’ll look at how this is done. Read more…

August 25, 2020 — Customer needs should be one of the primary considerations when designing a website or landing page. Read more…

August 12, 2020 — Google knows exactly what consumers want and it has designed simple, intuitive, and useful solutions for them. This article explains why it’s a company whose product features you should be mirroring. Read more…

May 29, 2020 — This article equips you with some of the tools you will need to run high quality, reliable studies that have a real impact on design and product decisions. Read more…

November 11, 2019 — When it comes to putting our visitors on the spot, giving them too many options hurts their decision-making ability along with how they feel about the experience as a whole. Read more…

October 1, 2019 — Design is increasingly becoming more complex. Design processes require having a tight cross-functional collaboration between all teams involved in the creation of the product. Having a shared design language empowers teams to collaborate more effectively. That’s why many companies invest in design systems. But how can we ensure that a design system actually works for a product you’re working on and improves your team’s productivity? Read more…

March 12, 2019 — What are some of the most effective ways to grab a user’s attention? What engages them most? Trends come and go, but it’s still important to know which trend best fits your project. Read more…

November 6, 2018 — By creating understandable and tangible visuals, companies will decrease interdepartmental miscommunications and increase overall productivity. This article is for anyone who wants to develop a product and improve internal communication. Read more…

October 18, 2018 — It’s an exciting time when your mobile app is ready to launch, but be careful. No matter how high you see those app store downloads go, don’t go rushing to celebrate just yet. There’s a more meaningful metric you should be paying attention to in order to determine the success of your app, and that’s the mobile app retention rate. Read more…

September 7, 2018 — What are the fundamentals of machine learning, and what are the necessary tools to evaluate risk and other concerns in a machine learning application? This article covers everything you need to get started. Read more…