CategoryProduct Strategy

October 1, 2019 — Design is increasingly becoming more complex. Design processes require having a tight cross-functional collaboration between all teams involved in the creation of the product. Having a shared design language empowers teams to collaborate more effectively. That’s why many companies invest in design systems. But how can we ensure that a design system actually works for a product you’re working on and improves your team’s productivity? In this article, Nick Babich will try to find the qualities that make a design system good for your product development. Read more…

August 26, 2019 — In this tutorial, Matt Zand will show you how to harness the power of HTML5 web storage by creating a shopping cart step-by-step. What you learn from this tutorial can easily be applied to other site features that may not require database storage such as user preferences, users’ favorite contents, wish list, user settings like username and password and more.

Update (27,29 Aug) Editor’s Note: We have updated the examples to address accessibility issues in the HTML. Read more…

March 12, 2019 — What are some of the most effective ways to grab a user’s attention? What engages them most? People are visual creatures, and visual design has a significant impact on the way we understand products. In this article, Nick Babich will focus on the most crucial web design trends and illustrate each trend using Be Theme, a responsive multipurpose WordPress theme. Trends come and go, but it’s still important to know which trend best fits your project. Let’s get started! Read more…

November 6, 2018 — By creating understandable and tangible visuals, companies will decrease interdepartmental miscommunications and increase overall productivity. A storyboard is a collection of cells, either in a linear progression or mapped out from a central idea that tells a story. Storyboards are meant to be simple representations of a larger concept, and force both its creators and readers to break down large complex topics into simple step by step subsections. In this article, Joshua Bumcrot adresses anyone who wants to develop a product and improve internal communication. Read more…

October 18, 2018 — It’s an exciting time when your mobile app is ready to launch, but be careful. No matter how high you see those app store downloads go, don’t go rushing to celebrate just yet. There’s a more meaningful metric you should be paying attention to in order to determine the success of your app, and that’s the mobile app retention rate. Suzanne Scacca will explore what a good retention rate looks like for mobile apps. Let’s start with the basics. Read more…

September 7, 2018 — What are the fundamentals of machine learning, and what are the necessary tools to evaluate risk and other concerns in a machine learning application? The goal of machine learning is to find patterns in data and use those patterns to make predictions. In this article, Alvin Wan will cover everything you need to get started. By the end, you should have an understanding of how to advance your practice and study of machine learning. Let’s begin! Read more…

August 21, 2018 — Onboarding is a real challenge as it can be complex, involving the user entering personal information. In this three-part series, Joe Leech outlines the three phases of the product lifecycle, the future for UX, and the skills and approach you’ll need to design modern digital products. Let’s take a closer look at how we can help users to sign up, onboard, and pay for your product. Read more…

August 5, 2018 — Do you know what a froto is? Do you know how you can get users to evaluate your product? Due to their technical skills, creativity and deep understanding of user needs, UXers are in a perfect position to apply marketing, SEO and growth-hacking tools and processes to their work.For focused UX efforts, it’s all about knowing user outcomes at each stage of their journey. In this first part of an upcoming series, Joe Leech will help you in understanding and mapping the problems users have and which solutions they need. Read more…

June 11, 2018 — From campfires to books to advertisements to film, stories have a power over us that no other human invention can wield. They calm us, thrill us, enthrall us and send us running back to the box office for another hit. If we consider story structure as we look at user interactions, there are lots of ways we can put ourselves in the user’s shoes and optimize their experience, providing support exactly when they need it. In this article, John Rhea brings you some techniques. Read more…

January 31, 2018 — The most important thing to remember when designing products is that design is for people. To design great products, you must deliver the right features, with the right user experience for the right people. Thus, define your target audience, then research their problems, and, finally, focus on building a product that solves those problems! In this article, Nick Babich takes a closer look at how to define an optimal product vision, strategy, and design process. Read more…