April 20, 2016 — Emotions aren’t a problem to be solved. People are complicated. People change. People are often a little conflicted. Algorithms can have a hard time with that. Emotion-sensing data promises to balance machine logic with a more human touch, but it won’t be successful without … Read More…

January 25, 2016 — Have you ever wondered why your users do not interact with your product the way you hope? Persuading people to perform a particular action, like signing up or buying a product, is a challenge in most industries, especially when you want that action to be performed … Read More…

December 10, 2015 — When technical performance optimizations reach certain limits, psychology and perception management might help us to push the limits further. Waiting can consist of active and passive phases; for the user to perceive a wait as a shorter one, we increase the active phase and … Read More…

November 5, 2015 — Time can be analyzed from two different points: objective and psychological. When we talk about time that can be measured with a stopwatch, we’re talking about objective time, or clock time. Objective time, though, is usually different from how users perceive time while … Read More…

October 16, 2015 — You probably have a great product. You’ve done your usability deeds and you have a few core customers who regularly use your product. However, it just doesn’t stick out from the competition. It has a high bounce rate, only few users return, users abandon your product faster … Read More…

October 6, 2015 — According to Ian Carrington, Google’s mobile and social advertising sales director, speaking at Mobile Marketing Live back in 2012, more people in the world have access to a smartphone than a toothbrush. With that in mind, it’s perhaps not very surprising that there’s no … Read More…

September 25, 2015 — Those of us who consider ourselves developers, including me, are very task-oriented. We like to be guided towards optimal results, and we find ourselves uncomfortable when there is no clear path to follow. That is why we all want to know how to do things; we like … Read More…

August 10, 2015 — Kids spend a lot of time online, and their cognitive and physical limitations present many challenges to them when they do so. Pair that with poorly designed content and dark patterns, and you have a bad mix. As designers on the web, we have a responsibility to create things … Read More…

July 2, 2015 — People have many tough decisions to make; whether they should use your application or website to accomplish a task shouldn’t be one of them. Your design team can take advantage of our knowledge of the human mind and human behavior by accounting for a number of heuristics, or … Read More…