If you’re publishing a lot of content, then high-quality images are vital to keeping readers engaged and coming back for more. But contrary to popular belief, you don’t need to resort to cheesy stock photos (like the one with the matchstick metaphor that jumpstarted my quest for a better process). In this article, Lauren Jung will walk you through how to do just that, as well as provide you with a starter kit of tools to kickstart your foray into the exciting world of quick-and-dirty image creation. Having a streamlined process for creating eye-catching images is imperative and imperative to online publishing because, if done right, it will speed up your efforts by far.
I love Adobe InDesign. For multi-page documents, it’s the most flexible and complete application out there. Yet I remember how counter-intuitive some things were when I was learning it for the first time. Here are some tips I wish I had known when starting out, as well as some answers to questions that others often ask me. This is not intended to be a manual; some good ones are already out there (although I personally learned by doing). Hopefully, these tips will help you make the best of your day-to-day use of InDesign.
If you are preparing a document for print, keep your margins and bleeds in mind from the beginning. Your printer will give you the measurements for the bleed, but generally 1⁄8 inch or 3 mm should suffice. Approximately the same area within the document should be kept free of text and important graphic elements (such as the logo). Set up your document for bleed in InDesign as you create it by selecting the correct settings in the document set-up box.
A lot of designers think CMYK is the way to go when designing for print. We will, of course, always use CMYK-based ink, but this does not mean you have to work with CMYK files. You can work with RGB images to perfectly optimize your print colors and save a great deal of time in the process. [Links checked February/09/2017]
For several of the following tips to work, you will have to create and save all of your Photoshop images and artwork in RGB color mode. If you’re a veteran designer, you probably think this goes against what you’ve been taught, which is to use CMYK color mode. Well, technology has come a long way, and nowadays RGB color mode is better because it produces a wider range of colors and allows you to use one image for several media, including print and Web.
You may be interested in the following related posts:
* Switch From Print To Web: Where To Start?
* The Ultimate Round-Up of Print Design Tutorials
* Creative Print Typography Layouts
* Award-Winning Newspaper DesignsRead more…
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