This article sheds the spotlight on Magento PWAs and explains why business owners are getting them (often instead of native applications). Alex Husar introduces ways of how progressive web applications can be developed on Magento, as well as go over the major pros and cons of each development path.
Read more…
Progressive web applications are proven to raise user engagement and keep the costs down effectively. Building a modern PWA requires more than just the core setup to keep up with the user’s expectations. Therefore, let’s take a first-hand look at adding contemporary characteristics to PWAs, from functioning offline to user-friendly permission requests.
Read more…
Are you using sticky elements on your mobile website or PWA? If so, take a moment and ask yourself this question: Do you have anything in them besides your logo, hamburger menu or search bar? If that’s not the case, then it’s time to shake things up. Your mobile visitors are primed to take action. You just need to make it easy for them to do so — and sticky bars and elements are the perfect opportunity to do that. In this article, Suzanne Scacca is going to show you some creative uses for sticky elements in mobile design, so you can help more of your visitors to take action.
Read more…
You spend so much time focused on other people’s websites that it’s easy to put yours on the backburner and tell yourself, “I’ll fix it up someday soon.” But do you really want to wait to improve your professional portfolio site? It could be bringing you a lot more business — a lot more quality business, too — if you’d only spend some more time on it. In this article, Suzanne Scacca explains why spending that time turning it into a PWA would be worth your while.
Read more…
Every website or PWA you build should automate as much prospecting and selling as possible. The only thing is that visitors enter websites with various mindsets, depending on which part of the buying stage they’re at. This means that you can’t just take every person who enters the site through the same path. You have to design a custom sales funnel (or pathway) for each kind of buyer. In this article, Suzanna Scacca will tell you what you need to keep in mind.
Read more…
We’ve all dealt with analysis paralysis before. Do I choose vanilla, strawberry or one of the 30 other flavors? And do I go with the cone or cup? When it comes to putting our visitors on the spot, giving them too many options hurts their decision-making ability along with how they feel about the experience as a whole. While you can’t do anything about how much “stuff” is on your site, you can design it in a way that makes it easier for your visitors to make a choice. Today, Suzanne Scacca will look at what it is about the psychology of choice that can be detrimental for conversions and what you can do to keep your PWA visitors from succumbing to it.
Read more…
What is it that makes a haunted house feel so disturbing? Is it the fact that it’s been long abandoned? That it’s riddled with dark and twisty hallways? That it simulates danger? Or maybe it’s the low-quality construction that makes people nervous? In this article, Suzanne Scacca is going to take these frightening characteristics and spin them around for the web. After all, what is a website, but a digital house? (Let’s just make sure yours doesn’t feel haunted!)
Read more…
PWAs are supposed to provide visitors with a better experience than a mobile website. But just because PWAs will use sticky navigation the way that native apps do, that doesn’t make them as easy to get around. If you’re worried that your PWA is going to be difficult to navigate without some guidance, put breadcrumbs to work. You can use them to improve navigation, readability, conversions, and more. Today, Suzanne Scacca is going to look at how to design breadcrumbs for PWAs and some interesting use cases where they come in handy.
Read more…
You don’t have much time to capture the attention of visitors to your PWA. Rather than waste that time with an overcrowded hero image or, even worse, disappoint them with a lackluster design, get creative with what little space you have above-the-fold. One of the best sources of inspiration for this? Movie posters. In this article, Suzanne Scacca will look at some examples of good and bad movie posters and see what sort of lessons we can use to help you with your PWA hero design.
Read more…
Customers’ loyalty does not come for free. While it would be nice if they were satisfied with a high-quality product with some extra bells-and-whistles thrown in, sometimes what’s needed to seal the deal is a rewards system. But when a client asks you to design the mechanism for their loyalty program, how do you decide which format it should take? In this article, Suzanne Scacca shows you what you need to know about designing mobile loyalty programs.
Read more…
