September 22, 2011 — Part 1 of “Improving the Online Shopping Experience” focused on the upper part of the purchase funnel and on ways to get customers to your website and to find your products. Today, we move down the funnel, looking at ways to enable customers to make the decision to buy and to guide them through the check-out process. Read more…

September 15, 2011 — Amazon turned sweet sixteen this year, and, by extension, so did online shopping as we know it. As online shopping has grown over the past 16 years, so have user needs and expectations related to the online shopping experience. Setting up shop online is easy, but creating an experience that satisfies target users is a different story altogether. Read more…

September 28, 2009 — If you’ve been assigned to design or provide the architecture for a large e-commerce project or other information-heavy website whose success depends on content findability, it is vital that the design and layout of the search functionality for that website is considered carefully. Read more…

December 4, 2008 — On content-heavy websites, the search box is often the most frequently used design element. From a usability point of view, irritated users use the search function as a last option when looking for specific information on a website. If a website’s content is not organized properly, an efficient search engine is not only helpful but crucial, even for basic website navigation. In fact, search is the user’s lifeline to mastering complex websites. The best designs offer a simple search box on the home page and play down advanced search and scoping. Read more…

September 22, 2006 — What are the best ways to boost your position in search engines? What keywords should you use on your web-pages? And which tools should you use to improve the quality of backlinks, link popularity and Google Pagerank? We deliver answers. Here is the list of the most useful SEO-tools you might be willing to use, developing and optimizing your next web-site. Read more…