CategoryStorytelling

February 15, 2023 — How to apply powerful storytelling to design a compelling and memorable digital experience on a landing page. A case study of the Smart Interface Design Patterns landing page. Read more…

April 15, 2022 — Storytelling is a powerful tool for any UX designer. It helps create a product and understand the people who use it. In this article, Marli Mesibov takes a real-life example of an app she helped to build in 2017 and explains five steps you can use to help you build a story into your user experience. Read more…

October 30, 2020 — We’re taught to communicate with words. We write essays, prepare speeches, and take written notes. But words aren’t always the best option for conveying information and ideas. Sometimes the best way to tell stories is through thoughtfully crafted visuals, not long paragraphs of text. Read more…

January 27, 2020 — Want to build a website or PWA that attracts a large audience and then converts as much of that audience into paying customers as possible? If that’s the case, what you need to do is use storytelling in your design. Read more…

October 21, 2019 — When someone reads a story, they have certain expectations about how that story will unfold. And they have them even if they don’t know how to articulate them. The same is true about users coming to our websites. We can pull principles from storytelling to help us meet and, hopefully, exceed those user expectations. Read more…

April 16, 2019 — Story structure can be the lens through which we view websites. It helps us step into the user’s shoes and understand where and how users interact with our websites. We, web professionals and site owners, are characters in their story and it’s about time we acted like it. Read more…

March 9, 2018 — As attention spans shorten and visitors just want to get to the good stuff on a website, designers have to get more creative in how they communicate their website’s “story.” This article suggests techniques that can be used in web design. Read more…

February 24, 2016 — This is an experiment in a slightly different format for Smashing Magazine — using a storytelling approach to convey the same lessons learned that a traditional article would have provided. In this article, Lyndon Cerejo will take you through the story of Noah, the “UX guy” for the corporate office of a regional fast food restaurant, that was in the process of creating a mobile app to allow patrons to customize their meals, place orders and earn rewards. Read more…

October 28, 2013 — In this article, we will discuss several recent such experiments, with special focus on new forms of storytelling, as well as new business models for publishers — a fascinating recent trend called “subcompact publishing” will be our main reference. Read more…

May 13, 2013 — We have conceptualized different uses of multiple screens to tell stories. All of us, from every corner of the globe, have intensely rich cultures filled with stories and fables. Using them to create interactive narratives is another way to explore the power of the Web, to wow people, and to record our cultural history. Read more…