(This article is kindly sponsored by Adobe.) It’s important to consider UX strategy in a holistic manner. In this article, Christopher Murphy explains how design impacts beyond the world of screens as part of a wider strategy.
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The “User Experience Revolution” book is a practical battle plan for placing the user at the heart of your company. Companies desperately need to change, and this book shows you how to help them do that.
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Making big changes doesn’t always require big efforts – it’s just a matter of moving in the right direction. In this article, Paul shares techniques to bring a big UX revolution to your company.
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When businesses rely on your app for their day-to-day work, you have to be agile enough to quickly address their needs. If you don’t, others definitely will. In the unforgiving world of SaaS, delaying a critical feature (or rushing a bug-ridden piece of code) will mean losing clients. A solid agile workflow can make all the difference.
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“Be agile; release early; release often.” We know the drill. But is it strategically wise to keep rolling out features often? Especially once a product you’re building reaches a certain size, you probably don’t want to risk the integrity of your application with every new minor release.
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Validate your fundamental assumptions as early as possible, building a minimum viable product. If the minimum viable product does not work as it should, don’t blame it. Treat the cause, not the symptom. Do customer development before you start. Don’t aim to revolutionize something. Aim to make something better. Don’t start building before you have a clear understanding of your customers. In this article, Yaakov Karda will share a few insights, mistakes and lessons learned, so you know what to watch out for in your projects.
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RAIL is a model for breaking down a user’s experience into key actions. It provides a structure for thinking about performance, so that designers and developers can reliably target the highest-impact work. The RAIL model is a lens to look at a user’s experience with a website or app as a journey comprising individual interactions. Once you know each interaction’s area, you will know what the user will perceive and, therefore, what your goals are. Sometimes it takes extra effort, but if you’re kind to the user, they’ll be good to you.
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There has been a long-running war going on over the mobile Web: it can be summarized with the following question: “Is there a mobile Web?” That is, is the mobile device so fundamentally different that you should make different websites for it, or is there only one Web that we access using a variety of different devices? Acclaimed usability pundit Jakob Nielsen thinks that you should make separate mobile websites. I disagree.
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A round-up of resources for creating responsive website designs. Tutorials, techniques, articles, tools and more you need to create your own responsive designs.
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Mobile strategies for browser platforms can vary massively from website to website, depending on what the company wants to offer visitors. Matt Lawson takes a look at some of the more common approaches.
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