As I was flying back from the Smashing Conference in New York, I wondered whether it was a success. This wasn’t an original thought. We are always wondering what makes a conference good and what elements will make industry workers stay away.
Good and bad are such subjective terms, though, with almost as many expectations as there are attendees. We decided that just looking at the numbers instead might be a good idea. This article will not present best practices for planning a conference, but rather will look at how it’s actually done most of the time. While this is not a guide to putting together the perfect conference, it gives a good overview of what seems to work and which elements are so unpredictable that they do not serve as reliable guidelines.
A year ago we published an article on 11 fundamental guidelines for e-commerce checkout design here at Smashing Magazine. The guidelines presented were based on the 63 findings of a larger E-Commerce Checkout Usability research study we conducted in 2011 focusing strictly on the checkout user experience, from “cart” to “completed order”.
This year we’ve taken a look at the state of e-commerce checkouts by documenting and benchmarking the checkout processes of the top 100 grossing e-commerce websites based on the findings from the original research study. This has lead to a massive checkout database with 508 checkout steps reviewed, 975 screenshots, and 3,000+ examples of adherences and violations of the checkout usability guidelines.
This article is a part of our new eBook Mobile Design For iPhone And iPad (just $9.90). The eBook presents articles on professional design for the iPhone and iPad, including guidelines for the development of mobile web pages. Available in PDF, Mobipocket and ePUB formats.
The industry has evolved in many ways, but one particular area has affected how we build websites to a greater extent than any other. The surge in Web-enabled mobile devices has forged a subculture of visitors who require the adaptation of our websites to meet their needs. While mobile design is still in its infancy (and little primary research on mobile trends exist), we need to observe how this now-critical element of our industry is evolving, and the patterns which exist from current development efforts.
The aim of this article is to showcase the variety of methods in which some of today’s most popular websites provide an interactive and (hopefully) useful mobile experience for their end users. There are plenty of big names which were analyzed, such as Facebook and Amazon, and you’ll see plenty of useful graphs to draw some inspiration from. With statistics and some really interesting revelations on the diversity of modern design, you can be excited about the future of mobile Web design!
You may be interested in the following related studies:
* Typographic Design Patterns and Best Practices
* Portfolio Design Study: Design Patterns and Current Practices
* A Small Study of Big Blogs
* Web Form Design Patterns: Sign-Up FormsRead more…
Even with a relatively limited set of options in CSS, typography can vary tremendously using pure CSS syntax. Serif or sans-serif? Large or small font? Line height, spacing, font size and padding… The list goes on and on. [Links checked February/09/2017]
Last week we have presented first findings of our web forms survey. The main objective of the survey was to provide designers and developers with some intuition of how effective web forms are designed; we also presented some guidelines of how an effective and user-friendly web form can be achieved.
If you want to maximize the revenue of your service you need to maximize completion rates of your web forms. Unless you have some revolutionary ideas to impress your visitors at first glance, it is not enough to simply enable users to sign up on your site. To make it possible for the service to reach a maximal exposure we, designers, need to provide users with a good user experience. We need to invite them, describe to them how the service works, explain to them why they should fill in the form and suggests the benefits they’ll get in return. And, of course, we should also make it extremely easy for them to participate.
You don’t have to agree upon everything. As a professional web developer you are the advocate of your visitors’ interests and needs; you have to protect your understanding of good user experience and make sure the visitors will find their way through (possibly) complex site architecture. And this means that you need to be able to protect your position and communicate your ideas effectively — in discussions with your clients and colleagues. In fact, it’s your job to compromise wrong ideas and misleading concepts instead of following them blindly.
No need to be sad!
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